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Ford Mustang Mach-E Among Slowest Selling Used EVs

While early adopters were quick to snatch up new EV models over the past couple of years, demand has faltered in a big way as of late, which has completely turned the proverbial tide in more ways than one. For example, the Ford Mustang Mach-E was among the top 10 fastest-selling used vehicles as recently as July 2022, when some buyers were paying more for the EV crossover with some miles on the clock than new examples were selling for. However, demand – and prices on the used market – have taken a large nose dive over the past several months, prompting a round of price cuts and incentives from the automaker on new product. Now, along with the Ford F-150 Lightning, the Ford Mustang Mach-E has ranked among the slowest-selling used EVs on the market, according to new data from iSeeCars.

Ford Tatuí Development and Technology Center Brazil Mustang Mach-E - Exterior 001 - Rear Three Quarters

Among all used EVs currently on sale, the Ford F-150 Lightning ranked only behind the Kia EV6 in terms of how long it’s languishing on dealer lots at 78.4 days, on average, compared to the EV6 at 95.9 days. That latter figure is 1.5 times longer than the average used EV, which comes in at just 52.4 days. The Ford Mustang Mach-E, by comparison, ranked seventh on this list after spending 66.7 days on lots, which is 1.3 times the segment average.

To come up with this data, iSeeCars analyzed over 2.3 million new and one-to-five-year-old used cars sold in October 2023, after which the average list prices and days-to-sell for each model were aggregated and compared. For new vehicles, list prices were compared to MSRP, and for used models, list prices were compared to prices from October 2022.

Ford Mustang Mach-E Taiwan - Exterior 003 - Rear Three Quarters

“Even with massive price drops, electric vehicles are selling slower than gasoline and hybrid vehicles,” said Karl Brauer, iSeeCars executive analyst. “This combination of lower prices and slower sales suggests EVs have hit a market demand threshold that will be difficult to break through. Everything from economic concerns to growing competition among electric vehicles is contributing to their downward trend.”

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. Ford Owner

    Ford has not done its job to market the Mach-E at all, yet I have seen many ads for imported EVs. And Ford also has to educate the buyers about the advantages of electric driving. Both conditions, plus giving test drives at public gatherings will increase buyer interest and sell cars

    Reply
  2. Maverick Driver

    “Massive price drops”? Can someone tell me where they’re seeing these, because I’m sure not.

    Reply
  3. Abe H.

    If the prices actually dropped to the levels of a Ford Escape level or sub-$30k, then it’ll be popular. That is the most of the sales are going to the Bolt and Bolt EUV or other EV priced in that tier.

    I tested a Mach E, but the price is unaffordable.

    Reply

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