Ford Mustang Mach-E sales increased in the United States while decreasing in Mexico during the third quarter of 2023.
Ford Mustang Mach-E Sales - Q3 2023 - United States
In the United States, Ford Mustang Mach-E deliveries totaled 14,842 units in Q3 2023, an increase of about 43 percent compared to 10,414 units sold in Q3 2022.In the first nine months of the year, Mustang Mach-E sales increased about 3 percent to 28,882 units.
MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
MUSTANG MACH-E | +42.52% | 14,842 | 10,414 | +2.82% | 28,882 | 28,089 |
Ford Mustang Mach-E Sales - Q3 2023 - Mexico
In Mexico, Ford Mustang Mach-E deliveries totaled 9 units in Q3 2023, a decrease of about 81 percent compared to 47 units sold in Q3 2022.In the first nine months of the year, Mustang Mach-E sales decreased about 4 percent to 47 units.
MODEL | Q3 2023 / Q3 2022 | Q3 2023 | Q3 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
---|---|---|---|---|---|---|
MUSTANG MACH-E | -80.85% | 9 | 47 | -4.08% | 47 | 49 |
Competitive Sales Comparison (USA)
Ford Mustang Mach-E sales experienced a 43 percent uptick during Q3 2023, moving 14,842 units, good enough to slot into fourth place.
Nothing could hold a candle to the Tesla Model Y, which sold 94,000 units last quarter, up 74 percent, followed by the Tesla Model 3, up eight percent to 52,000 units. Third place went to the Chevy Bolt EV, which are comprised of the Bolt EV and Bolt EUV (see running Chevy Bolt EV sales and Chevy Bolt EUV sales), whose sales increased 348 percent to 15,835 units, outperforming the Mustang Mach-E. The Hyundai Ioniq 5 was next up 143 percent to 11,665 units, and the Volkswagen ID.4, up 61 percent to 10,707 units, outpacing the Kia EV6, up 30 percent to 6,470 sales, and the Nissan Ariya with 4,504 sales. Finally, the Nissan Leaf rounded out the segment with its 1,570 sales, up 23 percent.
Sales Numbers - Mainstream Dedicated EVs - Q3 2023 - USA
MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
---|---|---|---|---|---|---|---|---|
TESLA MODEL Y | +74.07% | 94,000 | 54,000 | 44% | 37% | +75.62% | 284,500 | 162,000 |
TESLA MODEL 3 | +8.33% | 52,000 | 48,000 | 25% | 33% | +25.63% | 173,500 | 138,100 |
CHEVROLET BOLT EV | +99.49% | 7,042 | 3,530 | 3% | 2% | +214.38% | 19,375 | 6,163 |
FORD MUSTANG MACH-E | +42.52% | 14,842 | 10,414 | 7% | 7% | +2.82% | 28,882 | 28,089 |
CHEVROLET BOLT EUV | -21.34% | 8,793 | 11,179 | 4% | 8% | +90.04% | 30,119 | 15,849 |
HYUNDAI IONIQ 5 | +143.02% | 11,665 | 4,800 | 6% | 3% | +36.85% | 25,306 | 18,492 |
VOLKSWAGEN ID.4 | +60.84% | 10,707 | 6,657 | 5% | 5% | +145.26% | 27,155 | 11,072 |
KIA EV6 | +29.50% | 6,470 | 4,996 | 3% | 3% | -15.75% | 14,798 | 17,564 |
NISSAN ARIYA | * | 4,504 | * | 2% | 0% | * | 9,699 | 0 |
NISSAN LEAF | +23.04% | 1,570 | 1,276 | 1% | 1% | -34.77% | 5,804 | 8,898 |
TOTAL | +46.08% | 211,593 | 144,852 | +52.41% | 619,138 | 406,227 |
In terms of segment share, 44 percent went to the Model Y, up for percentage points, while the Model 3 lost 11 percent points for 25 percent share. The Bolt EV gathered a distant seven percent, up four percentage points, while Ford Mustang Mach-E sales accumulated seven percent, down one percentage point. The Ioniq 5 earned six percent share, up two percentage points, while the ID.4 held five percent share, consistent from the year-ago quarter. The EV6 swept three percent share, down one percentage point, and the Ariya earned two percent share. The Leaf, meanwhile, gathered one percent share.
Overall, the mainstream dedicated EV segment expanded 58 percent, with 211,593 units sold during Q3 2023.
The Ford Authority Take
Ford Mustang Mach-E sales were in the green last quarter, indicating that FoMoCo has been able to produce enough units to satisfy demand for the electric crossover. However, it’s impossible to ignore that the Model Y continues to outsell The Blue Oval’s similarly sized offering by leaps and bounds, meaning that the Mustang Mach-E has quite a bit of ground to cover before it can hope to dethrone Tesla. That might be difficult, however, as the Model Y is more affordable than the Mustang Mach-E.
Order banks for the 2023 Mustang Mach-E only recently closed. This model features quite a few attractive changes, such as the addition of the new LFP battery pack, which adds 45 horsepower to eAWD models while also slashing DC fast charging speeds, enabling these vehicles to charge to 100 percent without battery degradation. This configuration also enhances driving range, adding 250 miles for RWD models and 226 miles for eAWD models.
- All percent change figures compared to Ford Mustang Mach-E sales in Q3 2022, except if noted
- There were 77 selling days in Q3 2023 and 78 selling days in Q3 2022
- Ford Motor Company Q3 2023 sales reports:
- Ford Motor Company sales Q3 2023 U.S.A
- Ford sales Q3 2023 U.S.A. (Ford brand)
- Lincoln sales Q3 2023 U.S.A.
- Ford Motor Company sales July 2023 U.S.A.
- Ford Motor Company sales August 2023 U.S.A.
- Ford Motor Company sales September 2023 U.S.A.
- Ford China sales Q3 2023
- Ford Motor Company Canada sales Q3 2023
- Ford Canada sales Q3 2023
- Lincoln Canada sales Q3 2023
- Ford Motor Company Argentina sales Q3 2023
- Ford Argentina sales July 2023 (Ford brand)
- Ford Argentina sales August 2023 (Ford brand)
- Ford Argentina sales September 2023 (Ford brand)
- Ford Motor Company Colombia sales Q3 2023
- Ford Colombia sales July 2023 (Ford brand)
- Ford Colombia sales August 2023 (Ford brand)
- Ford Colombia sales September 2023 (Ford brand)
- Ford Motor Company Brazil sales Q3 2023
- Ford Brazil sales July 2023 (Ford brand)
- Ford Brazil sales August 2023 (Ford brand)
- Ford Brazil sales September 2023 (Ford brand)
- Ford Motor Company Mexico sales Q3 2023
- Ford Motor Company sales Q3 2023 U.S.A
Comments
The article heading is misleading, since C9hevy has no “Mach-E ” . You must add “Bolt” as defined in the article text. And the Bolt can never “compete” against the Mach-E because it is a smaller EV.
Not surprised, mach E is a lackluster product that costs more than model y. Model y also has better specs.
Nobody is going to compete with Tesla until they beat them on price, but since Tesla had all its development costs paid by others via carbon credits, and they get to ignore franchise laws, nobody is going to undercut them.
Sounds like just another reason for Ford and some other manufacturers to make vehicles people actually WANT to buy (ie other options besides only EVs) and push back on some of these dystopian mandates.
The Honeymoon is over. I pity anyone who jumped on the first generation of this thing. Suckers.
Technically the Mach E is 3rd.
Combining 2 seperate Chevy models together isn’t right.
So Ford improved on last year and is 2nd to Tesla. Well done.
Since Ford can’t lower the price of EVs, (especially Mach E) to match Tesla- then lower the financing costs to the customer by giving 0% for 72 months or even 84 months if they have to for more sales. Even give $0 down, $299/month leases for 48-60 months. The house is on fire at Ford! Sell these vehicles and ramp up more production now!