Ford Authority

Ford Mustang Mach-E Sales Slip Below Chevy In Q3 2023

Ford Mustang Mach-E sales increased in the United States while decreasing in Mexico during the third quarter of 2023.

Ford Mustang Mach-E Sales - Q3 2023 - United States

In the United States, Ford Mustang Mach-E deliveries totaled 14,842 units in Q3 2023, an increase of about 43 percent compared to 10,414 units sold in Q3 2022.

In the first nine months of the year, Mustang Mach-E sales increased about 3 percent to 28,882 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
MUSTANG MACH-E +42.52% 14,842 10,414 +2.82% 28,882 28,089

Ford Mustang Mach-E Sales - Q3 2023 - Mexico

In Mexico, Ford Mustang Mach-E deliveries totaled 9 units in Q3 2023, a decrease of about 81 percent compared to 47 units sold in Q3 2022.

In the first nine months of the year, Mustang Mach-E sales decreased about 4 percent to 47 units.
MODEL Q3 2023 / Q3 2022 Q3 2023 Q3 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
MUSTANG MACH-E -80.85% 9 47 -4.08% 47 49

Competitive Sales Comparison (USA)

Ford Mustang Mach-E sales experienced a 43 percent uptick during Q3 2023, moving 14,842 units, good enough to slot into fourth place.

Nothing could hold a candle to the Tesla Model Y, which sold 94,000 units last quarter, up 74 percent, followed by the Tesla Model 3, up eight percent to 52,000 units. Third place went to the Chevy Bolt EV, which are comprised of the Bolt EV and Bolt EUV (see running Chevy Bolt EV sales and Chevy Bolt EUV sales), whose sales increased 348 percent to 15,835 units, outperforming the Mustang Mach-E. The Hyundai Ioniq 5 was next up 143 percent to 11,665 units, and the Volkswagen ID.4, up 61 percent to 10,707 units, outpacing the Kia EV6, up 30 percent to 6,470 sales, and the Nissan Ariya with 4,504 sales. Finally, the Nissan Leaf rounded out the segment with its 1,570 sales, up 23 percent.

Sales Numbers - Mainstream Dedicated EVs - Q3 2023 - USA

MODEL Q3 23 / Q3 22 Q3 23 Q3 22 Q3 23 SHARE Q3 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
TESLA MODEL Y +74.07% 94,000 54,000 44% 37% +75.62% 284,500 162,000
TESLA MODEL 3 +8.33% 52,000 48,000 25% 33% +25.63% 173,500 138,100
CHEVROLET BOLT EV +99.49% 7,042 3,530 3% 2% +214.38% 19,375 6,163
FORD MUSTANG MACH-E +42.52% 14,842 10,414 7% 7% +2.82% 28,882 28,089
CHEVROLET BOLT EUV -21.34% 8,793 11,179 4% 8% +90.04% 30,119 15,849
HYUNDAI IONIQ 5 +143.02% 11,665 4,800 6% 3% +36.85% 25,306 18,492
VOLKSWAGEN ID.4 +60.84% 10,707 6,657 5% 5% +145.26% 27,155 11,072
KIA EV6 +29.50% 6,470 4,996 3% 3% -15.75% 14,798 17,564
NISSAN ARIYA * 4,504 * 2% 0% * 9,699 0
NISSAN LEAF +23.04% 1,570 1,276 1% 1% -34.77% 5,804 8,898
TOTAL +46.08% 211,593 144,852 +52.41% 619,138 406,227

In terms of segment share, 44 percent went to the Model Y, up for percentage points, while the Model 3 lost 11 percent points for 25 percent share. The Bolt EV gathered a distant seven percent, up four percentage points, while Ford Mustang Mach-E sales accumulated seven percent, down one percentage point. The Ioniq 5 earned six percent share, up two percentage points, while the ID.4 held five percent share, consistent from the year-ago quarter. The EV6 swept three percent share, down one percentage point, and the Ariya earned two percent share. The Leaf, meanwhile, gathered one percent share.

Overall, the mainstream dedicated EV segment expanded 58 percent, with 211,593 units sold during Q3 2023.

The Ford Authority Take

Ford Mustang Mach-E sales were in the green last quarter, indicating that FoMoCo has been able to produce enough units to satisfy demand for the electric crossover. However, it’s impossible to ignore that the Model Y continues to outsell The Blue Oval’s similarly sized offering by leaps and bounds, meaning that the Mustang Mach-E has quite a bit of ground to cover before it can hope to dethrone Tesla. That might be difficult, however, as the Model Y is more affordable than the Mustang Mach-E.

Order banks for the 2023 Mustang Mach-E only recently closed. This model features quite a few attractive changes, such as the addition of the new LFP battery pack, which adds 45 horsepower to eAWD models while also slashing DC fast charging speeds, enabling these vehicles to charge to 100 percent without battery degradation. This configuration also enhances driving range, adding 250 miles for RWD models and 226 miles for eAWD models.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.


  1. Ford Owner

    The article heading is misleading, since C9hevy has no “Mach-E ” . You must add “Bolt” as defined in the article text. And the Bolt can never “compete” against the Mach-E because it is a smaller EV.

  2. Mf

    Not surprised, mach E is a lackluster product that costs more than model y. Model y also has better specs.

    Nobody is going to compete with Tesla until they beat them on price, but since Tesla had all its development costs paid by others via carbon credits, and they get to ignore franchise laws, nobody is going to undercut them.

    1. John

      Sounds like just another reason for Ford and some other manufacturers to make vehicles people actually WANT to buy (ie other options besides only EVs) and push back on some of these dystopian mandates.

  3. Let\'s go

    The Honeymoon is over. I pity anyone who jumped on the first generation of this thing. Suckers.

  4. Carguy

    Technically the Mach E is 3rd.

    Combining 2 seperate Chevy models together isn’t right.

    So Ford improved on last year and is 2nd to Tesla. Well done.


    Since Ford can’t lower the price of EVs, (especially Mach E) to match Tesla- then lower the financing costs to the customer by giving 0% for 72 months or even 84 months if they have to for more sales. Even give $0 down, $299/month leases for 48-60 months. The house is on fire at Ford! Sell these vehicles and ramp up more production now!


Leave a comment