In the midst of a customer experience overhaul in South Africa, the Ford model lineup in that country has been undergoing a bit of a revamp as well. In recent months, that lineup has expanded to add the a wide array of Ford Everest trims, and just this past September, FoMoCo also revealed that the Ford Puma was destined to launch in South Africa as well. Now, the Ford Puma has officially arrived in that country, expanding the popular crossover’s reach to another part of the globe.
In South Africa, the Ford Puma is available in just two trims, at least for now, however – Titanium and ST-Line Vignale. The sporty Titanium trim comes equipped with black 17-inch alloy wheels, chrome elements in the grille, side skirts, and fog lamps, a Metallic Gray rear diffuser and skid plate, high gloss black window trim, a leather-trimmed steering wheel, wood-effect appliqués in the cluster bezel and instrument panel, and distinctive fabric inserts on the door panels.
As for the more luxurious, range-topping Puma ST-Line Vignale, that version of the crossover comes equipped with black 18-inch machined alloy wheels, a sport-tuned suspension, a unique front grille with matte black elements and a high-gloss surround, high-gloss fog lamp surrounds, a larger, functional roof spoiler, lower wing elements, a flat-bottomed steering wheel, red stitching, alloy pedals, an aluminum gear shifter, and a signature black headliner.
— Ford South Africa (@FordSouthAfrica) November 28, 2023
South African Puma customers can choose from five different exterior colors – Frozen White, Fantastic Red, Gray Matter, Desert Island Blue, and Magnetic, but all models come equipped with the turbocharged Ford 1.0L I-3 EcoBoost engine, mated to the seven-speed dual-clutch transmission. Pricing for the Titanium starts out at R569,900 ($29,874 USD), while the ST-Line Vignale has an MSRP of R613,900 ($32,180).