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Ford Ranger Raptor Officially Launches In Brazil

The redesigned Ford Ranger has been available in various global markets for some time now, a list that includes the South American country of Brazil. Since the new Ranger went on sale in Brazil this past June, the mid-size pickup racked up 2,000 orders in the first 24 hours they were available, as well as 3,000 sales in its first week. Since then, Ford has added more trims and engine choices to its Brazilian Ranger lineup, along with plenty of accessories, all while the Ranger set a new sales record in the month of October. Now, fresh off winning “Best Pickup” in the 2024 Parkers Van and Pickup Awards and the 2024 International Pickup Award (IPUA), the mid-sizer’s lineup has expanded in Brazil yet again, this time, to include the high-performance Ford Ranger Raptor.

In Brazil, the new Ford Ranger Raptor is largely identical to the one that’s already on sale in other parts of the world, meaning that it’s equipped with the twin-turbocharged 3.0L V6 EcoBoost engine producing 397 horsepower and 59.45 kgfm (430 pound-feet) of torque, mated to the 10-speed automatic transmission. This helps it rocket from 0-62 mph in just 5.8 seconds, making the Ranger Raptor the quickest pickup on sale in that market, according to Ford.

2024 Ford Ranger Raptor Fox shock close up

Other notable differences compared to the regular Ranger include unique, aggressive bodywork with a signature “Ford” script grille, Fox shocks, beefy all-terrain tires, and an interior with jet fighter-inspired seats and a pair of 12.4 inch screens – one for the digital instrument cluster, and another running SYNC 4. Pricing for the Ford Ranger Raptor in Brazil starts out at R$448,600 ($91,734 USD), with the very first deliveries expected to take place in February.

“The Ranger Raptor inaugurates a new segment of sports pickup trucks in Brazil,” said Marcel Bueno, Ford Brazil Marketing Director. “It is a unique vehicle, unlike anything that exists today and arrives to occupy a blank space in the market. It was made for those looking for adrenaline, speed, and emotion with the maximum in performance, robustness, design, and all-terrain capability.”

We’ll have more on the Ford Ranger Raptor soon, so be sure to subscribe to Ford Authority¬†for the latest Ford Ranger news, Ford Ranger Raptor news, and ongoing¬†Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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