Ford Authority

Ford Ranger Taking Brazilian Medium Pickup Segment By Storm

The redesigned Ford Ranger officially launched in Brazil back in June, and wasted no time in terms of attracting eager buyers after racking up 2,000 orders in the first 24 hours they were available and 3,000 sales in its very first week. Since then, The Blue Oval has added a host of trim levels and a new engine for the mid-size pickup in the South American country, and this past September, announced that the lineup will soon be adding the high-performance Ranger Raptor as well. Now, Ford Brazil has announced that the Ranger managed to set a sales record in the month of October, too.

Ford Ranger XLS Brazil - Exterior 003 - Front Three Quarters

Last month, the automaker sold a total of 2,591 Ford Ranger pickups in Brazil, which is a new record for that particular model and enough to help it maintain its position as Brazil’s best-selling mid-size pickup for the second consecutive month. The Ranger closed out October with a 23 percent share of its segment, a number that has only grown since its launch a few months ago. Notably, 67 percent of those sales consisted of the higher-end XLT and Limited trims.

Following its recent expansion, the Brazilian Ford Ranger is now available in XL, XLS, XLT, and Limited trims with either the turbocharged 3.0L V6 Power Stroke diesel or a lesser turbocharged 2.0L diesel powerplant, plus either six-speed manual or 10-speed automatic transmissions and two- or four-wheel drive.

Ford Ranger XL Brazil - Exterior 001 - Rear Three Quarters

“The new Ranger was very well accepted by customers. Because it is a totally new product, there has been a gradual acceleration of production and now it is available in greater volume in the market,” said Pedro Resende, director of sales and network at Ford. “By the quality and degree of innovation of the line, we believe that it has the potential to grow much more.”

We’ll have more on the Ranger soon, so be sure and subscribe to Ford Authority for more Ford Ranger news and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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