Over the past three years, The Blue Oval is a perfect three-for-three in regards to winning North American Truck of the Year honors, as the Ford F-150 took home that distinction in 2021, followed by the Ford Maverick in 2022 and the Ford F-150 Lightning in 2023. That trend could possibly continue into 2024 as well, given the fact that both the redesigned Ford Ranger and all-new Ford Super Duty were nominated for that honor a couple of months ago. Now, the finalists for 2024 North American Truck of the Year have been revealed, and though the Ranger didn’t make the final three, the Ford Super Duty did.
The Ford Super Duty was one of 25 total vehicles vying for a NACTOY award, which was narrowed down from 52 eligible models. In terms of trucks, the Super Duty is now competing against two General Motors products – the Chevy Colorado, and the Chevy Silverado EV, compared to the original field that included those models plus the Ranger and GMC Canyon.
To determine the winners of each category, a total of 50 jurors evaluate each of these vehicles in every conceivable way. That process began with an annual comparison drive in Michigan at the Detroit Auto Show, after which they completed their individual and collective evaluations and casted votes to determine the three finalists in each category. Now, the winners will be revealed at a special event in Detroit on January 4th, 2024.
“Electric vehicles again make up more than half of our finalists,” said NACTOY President Jeff Gilbert. “That shows how important they are to carmakers and how many more choices car buyers now have. But there is a lot of variety in this group, including a big work truck, a hybrid and a family sedan.”