Ford Authority

1940s Lincoln Mercury Neon Porcelain Sign Heading To Auction

While vintage, unique, or just downright cool FoMoCo-branded vehicles tend to garner plenty of attention at auction, the same can also be said for Blue Oval-related memorabilia, too. In that realm, we’ve seen quite a few vintage signs go up for grabs and ultimately sell for solid money to interested parties and FoMoCo fanatics, including a Ford RS Cosworth illuminated sign, an illuminated vintage Ford Mustang sign, and a good old fashioned Blue Oval sign that also lights up. Now, those interested in something a bit older can bid on this very cool 1940s Lincoln Mercury neon porcelain sign that’s set to be auctioned off at Barrett-Jackson’s upcoming 2024 Scottsdale sale taking place in January, right alongside a 1953 Ford neon porcelain sign.

1940s Lincoln Mercury Neon Porcelain Dealership Sign

According to the auction listing, this vintage piece is a 1940s-era Lincoln Mercury Automobiles double-sided neon porcelain dealership sign that measures 130 inches high, 60 inches wide, and 19 inches deep. The sign has been treated to a minor touchup, as the listing notes, which was apparently all that was needed since the porcelain itself is already quite bright and clean as-is. In fantastic, nearly-original condition, the sign also comes with a near-mint die-cut porcelain Mercury head, to boot.

This old Lincoln Mercury neon sign is just one of several pieces set to be sold at Barrett-Jackson Scottsdale as part of the Mark Lange Estate Collection. Lange is a life-long automotive enthusiast who has owned and managed a number of dealerships over the years, specializing in classic European and American models, including the Vintage Reserve Garage. Aside from just cars, Lange was also an avid vintage racer and collector of memorabilia, which he used to adorn his showroom, among other places.

“His dealership was quite impressive with the way it was decorated,” said Rory Brinkman, Barrett-Jackson’s Automobilia Director. “What no one realized is that he also had his own compound, home, and winery with numerous storage buildings that were literally just filled from floor to ceiling with automobilia and rare vintage car parts. Lange had literally stacks of signs, 30-40 at a time. It was something we had never seen before, and the majority of these pieces hadn’t seen the light of day for 15 to 25 years.”

We’ll have more cool auction finds like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news, Mercury news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Richard

    It should go to the sign museum in Cincinnati. They have hundreds of these old signs in their collection.


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