This year marked the start of an all-out EV pricing war, as Ford CEO Jim Farley acknowledged that pricing was an important consideration for buyers, which was backed up by a survey confirming global car shoppers rate it as their highest purchasing priority. The Ford Mustang Mach-E itself has received its own series of price cuts earlier this year, for the UK and Chinese markets. Now, Ford Australia has revealed that the 2023 Ford Mustang Mach-E will be cheaper to purchase when it finally goes on sale this month.
For Australian shoppers, the reduction associated with the Premium trim may be the most important, as the $86,990 Manufacturer List Pricing drops it below the Luxury Car Tax (LCT) threshold. According to the automaker, the 2023 Ford Mustang Select and Premium will qualify for the Electric Car Discount Policy as well, meaning those models are exempt from the Fringe Benefits Tax (FBT) when purchased via novated lease.
“This price reduction is a major positive for our customers and demonstrates our commitment to delivering the best products and great value to our customers. As the EV market continues to evolve, we are responding to it,” said Andrew Birkic, Ford Australia President and CEO.
As Ford Authority previously reported, the 2023 Ford Mustang Mach-E has had its prices slashed in the United States too. That’s in conjunction with the addition of the all-new lithium phosphate battery for standard range models. Additionally, American Ford dealers are now allowed to advertise Mach-E deals below MSRP, a shift from a policy enacted in 2019. Unfortunately, The Mach-E will get an unofficial price increase in America for 2024, as the company expects it will no longer qualify for the federal EV tax credit due to new requirements. In America, the Tesla Model Y – its biggest competitor – continues to be significantly less expensive.