The 2024 Ford Maverick is an affordable option for buyers in the market for an entry level pickup, although it’s a bit more expensive than its 2023 model year counterpart. Now, it’s subject to yet another price hike in December 2023, hitting the base Maverick XL with an additional $415 to its starting MSRP, according to a recent report from CarsDirect.
In a bulletin sent to dealers last week, The Blue Oval told dealers that the 2024 Ford Maverick XL now starts at $25,410, including destination and freight charges. FoMoCo states that the price hike is the result of mid-year “competitive pricing actions,” and took effect on December 15th, 2023.
The bulletin outlines other guidelines for dealers, including price protection for buyers of a 2024 Ford Maverick with an invoice dated December 14th or earlier, stating, “Firm 2024 model fleet, retail, and demonstrator orders signed and dated on or before December 14th, 2023, and received by Ford Motor Company on or before December 20th, 2023.”
While the $415 price increase may not seem significant in the grand scheme of things, it does bump the price of the base Maverick XL over $25,000 for the first time since the compact pickup was introduced.
| 2024 Ford Maverick Price – December 15, 2023 | 2024 Ford Maverick Price – December 14, 2023 | + / – December 14, 2023 Price | |
|---|---|---|---|
| XL | $23,815 | $23,400 | +$415 |
| XLT | $26,315 | $26,315 | $0 |
| Lariat | $34,855 | $34,855 | $0 |
| 2.5L Hybrid | $1,500 | $1,500 | $0 |
| Tremor Package | $3,495 | $3,495 | $0 |
| Destination | $1,595 | $1,595 | $0 |
There are quite a few changes inbound for the 2024 Ford Maverick. The 2.5L hybrid engine setup is no longer standard, replaced by the 2.0L EcoBoost I4, while the Lariat trim is being treated to quite a few new features and technologies as standard. The compact pickup lost its manual sliding rear window along with the windshield wiper deicer, while the SecuriCode keypad is now a dealer-installed option. The Tremor trim, meanwhile, no longer offers the Tremor Off-Road Appearance Package, gaining exclusive exterior decals instead. The 2024 Maverick also gains two new colors known as Terrain and Azure Gray Metallic.
We’ll have more on the 2024 Ford Maverick soon, so subscribe to Ford Authority for the latest Ford Maverick news and comprehensive Ford news updates.
Comments
Funny how the base price has gone up by $4000 in 2 years.
I had a 2022 Maverick XLT for 9 months. Only put 1000 miles on it. Sold it to Carvana for $3000 more than I paid for it (I paid $32,000.00 for it). Wasn’t worth the $900 a month payment (0% interest 3 year loan thru Ford Motor Credit). I am a die hard loyal Ford owner, have been for years, and I would not get another Maverick.
I am glad that i ordered mine in September of 2022. I was not glad when Ford pushed my order into the 2024 M.Y. I also was not happy when they discontinued the color i had ordered (Area 51) and replaced it with “Terrain” (Ford racing beige). I was able to switch my color to Cactus gray and Ford did price protect me so compared to the current price for a 2024 i save about $3K. So far i am happy with the Maverick.
How many 2024 Mavericks have rolled off the assembly line