The North American 2024 Ford Ranger debuted back in May, with the newly redesigned pickup largely sticking to the formula set by other versions that have been on sale globally for more than a year, save for the inclusion of the Ford 2.7L V6 EcoBoost engine. Although the midsize pickup utilizes the same platform as the outgoing model, it brings a lot a new tech to the table, like standard Sync 4 and a 360-degree camera. Unfortunately, not many examples of the new Ranger have left the Michigan Assembly plant where it’s built, and based on the company’s latest data released in conjunction with its November 2023 U.S. sales report, it is an ongoing trend, albeit one with several potential explanations.
According to the latest production data, the company completed just 256 examples of the 2024 Ford Ranger last month. That’s actually a big step up from October, since the plant was shutdown for most of the month due to the UAW strike. Likewise, just 15 left the factory in September. Since July, just 681 units of the Ranger have been produced. To put that number into perspective, Michigan Assembly manufactured 5,372 pickups in June 2023 of what was presumably the previous generation model.
While this latest window into the plant’s output will no doubt disappoint buyers interested in the redesigned pickup, there are at least two reasons why output remains so low. The company could be focused on making sure its production ramp up doesn’t compromise quality, a practice that most recently impacted Ford Super Duty output. Additionally, the line could be impacted by supply chain issues, although there isn’t anything to indicate that any type of parts shortage is currently an area of concern for the company. Either way, Ford previously stated that availability would begin in the first quarter of 2024, so it isn’t behind schedule in that regard.
While the plant built relatively few 2024 Ford Ranger pickups last month, the same could not be said for the Ford Bronco. It assembled 10,771 examples of the off-road SUV in November 2023, a figure lower than previous months but obviously much higher than its sibling. Less than 30,000 examples of the Ranger have left the factory in the first 11 months of 2023, while 114,846 Bronco SUVs have been built so far this year.
We’ll have more on the 2024 Ford Ranger soon, so subscribe to Ford Authority for the latest Ford Ranger news, and for continuous Ford news coverage.
Comments
Offer the Ranger with AWD and Hybrid and I am in !
My guess is…….Ford is afraid people will buy the Ranger rather than the F150!
I am reasonably sure that is true.
I’m hoping for 2024 Ranger Lariet with Hybrid engine. My 2013 F150 Lariet has 202k mi. Still runs & looks good. But I’m 83 yrs ready to downsize. LOL
Yep, my 2001 F-250 was my work truck, I am also ready to downsize, So the ranger is my only choice.
Why is Ford not offering the Ranger with a turbo V6?
I understand it will be available in first quarter 2024
That isn’t true anymore. It’s summer 2024 for Nano 2.7L. Deliberately being held back.
They do. Ranger Raptor. 3.0 twin turbo. 405 hp.
Ford better get those prices back down to earth ! My 2021 F150 lease is up in a few months and I have no plans to buy or lease another one so I ordered a loaded 2024 Ranger Lariat for almost $20K cheaper that a equivalent F150 !
Ford needs to step up production. I’m a 77 year old driven Ford truck for 40 years. GMC Canyons are available
We test drove a Canyon Elevation yesterday with that new engine. Yeah, no thanks. In the hwy it handled speed and passing really well if you were already at traffic speed but it had no muscle when merging into traffic, very sluggish and it just sounded labored. In town normal driving, I just didn’t care for it. I’ll wait or find a jeep.
I ordered one in October 2023. It is Feb 9 2024. Still haven’t heard a peep from Ford about VIN or production date. Seems Ford is trying to lose customers.
My 6/9 Ranger Lariat order I got VIN in late July. Build date moved several times to 1/15. Was told 1/16 it was built. Still being told still in Detroit as of 2/21. I’ve seen window sticker and it shows built 1/8. A Bronco at local dealer shows build date of 1/9 and it arrived here in Columbus GA on 2/15! My truck in Detroit. No Rangers on lots for 500 miles. Why?
Ordered my Ranger on 8-7-23 and still no truck. It says it’s in production but it’s not been started. I was told by someone at the plant that they have an issue with a supplier that supplies the upper control arms for the truck????
The email that was sent to me says I can see the window sticker but I haven’t been able to see it on the email??
I have been waiting for 3 months now! No dealers near me have a 2024 Ranger to compare. The F-150 I do not like the front seats.(they suck). I am starting to compare Chev. Toyota or Ram. What’s going on here. I go check Ford search, they list dealers with trucks and when I drive to them to see no trucks and get the same line expect them to arrive in two weeks.