The North American 2024 Ford Ranger debuted back in May, with the newly redesigned pickup largely sticking to the formula set by other versions that have been on sale globally for more than a year, save for the inclusion of the Ford 2.7L V6 EcoBoost engine. Although the midsize pickup utilizes the same platform as the outgoing model, it brings a lot a new tech to the table, like standard Sync 4 and a 360-degree camera. Unfortunately, not many examples of the new Ranger have left the Michigan Assembly plant where it’s built, and based on the company’s latest data released in conjunction with its November 2023 U.S. sales report, it is an ongoing trend, albeit one with several potential explanations.
According to the latest production data, the company completed just 256 examples of the 2024 Ford Ranger last month. That’s actually a big step up from October, since the plant was shutdown for most of the month due to the UAW strike. Likewise, just 15 left the factory in September. Since July, just 681 units of the Ranger have been produced. To put that number into perspective, Michigan Assembly manufactured 5,372 pickups in June 2023 of what was presumably the previous generation model.
While this latest window into the plant’s output will no doubt disappoint buyers interested in the redesigned pickup, there are at least two reasons why output remains so low. The company could be focused on making sure its production ramp up doesn’t compromise quality, a practice that most recentlyimpacted Ford Super Duty output. Additionally, the line could be impacted by supply chain issues, although there isn’t anything to indicate that any type of parts shortage is currently an area of concern for the company. Either way, Ford previously stated that availability would begin in the first quarter of 2024, so it isn’t behind schedule in that regard.
While the plant built relatively few 2024 Ford Ranger pickups last month, the same could not be said for the Ford Bronco. It assembled 10,771 examples of the off-road SUV in November 2023, a figure lower than previous months but obviously much higher than its sibling. Less than 30,000 examples of the Ranger have left the factory in the first 11 months of 2023, while 114,846 Bronco SUVs have been built so far this year.