With The Blue Oval in a full-court press in terms of expanding its list of post-purchase experiences, one of the most notable that has launched in recent years is Ford Mobile Service. This particular offering was rolled out in select areas as part of a pilot before expanding in both Europe and the U.S. over the past year or so, for both retail and commercial Ford Pro customers. Since then, Ford has expanded its mobile service fleet and also announced a mobile service workshop for Spain as well. Recently, Ford. CEO Jim Farley was able to visit Galpin Ford and take a look at how the Ford Mobile Service process works in the real world, giving us an inside look at the same time.
For our @Ford Mobile Service technicians, their van is their office. That’s why it’s important we keep improving the vehicle’s tools & features so they can do the best job possible when they’re on the road servicing retail & @FordPro commercial customers. Great meeting Alex… pic.twitter.com/nJvS8q5p6v
— Jim Farley (@jimfarley98) December 20, 2023
While Farley was at the legendary Southern California dealership, he spent some time with Ford Mobile Service technician Alex Ashikyian, who was keen to explain precisely how this service works. However, Farley was also interested to see what parts of this service aren’t quite working the way they should, with an eye toward making some improvements in the future.
Ashikyian is quick to note that Ford Mobile Service has thus far been very popular with the dealership’s fleet customers, who find it to be extremely convenient versus having to take all of their fleet vehicles to the dealer for service. As we can see in the video, the Transit vans used by the dealer for this service are also essentially just rolling offices, complete with all of the tools and things employees need to get that particular job done – no matter where a vehicle might be located.