Ford Argentina sales increased 33 percent to 3,128 units in November 2023. That made Ford the fifth best-selling car brand in Argentina, behind Toyota, Volkswagen, Renault and Fiat.
Individual model sales performance was as follows:
- Ford Bronco Sport sales decreased 56.6 percent to 69 units
- Ford EcoSport sales decreased 97.78 percent to 8 units
- Ford F-Series sales increased 266.67 percent to 11 units
- Ford Kuga sales increased 200 percent to 39 units
- Ford Maverick sales increased 3233.33 percent to 300 units
- Ford Mustang sales increased 750 percent to 17 units
- Ford Ranger sales increased 50.43 percent to 1,930 units
- Ford Territory sales increased 172.68 percent to 559 units
- Ford Transit sales decreased 38.91 percent to 190 units
During the first 11 months of the 2023 calendar year, Ford Argentina sales increased 37 percent to 35,897 units.
Sales Results - November 2023 - Argentina - Ford
| MODEL | NOV 2023 / NOV 2022 | NOVEMBER 2023 | NOVEMBER 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -56.60% | 69 | 159 | -22.80% | 1,060 | 1,373 |
| ECOSPORT | -97.78% | 8 | 360 | -64.98% | 1,561 | 4,457 |
| F-SERIES | +266.67% | 11 | 3 | +66.44% | 496 | 298 |
| KUGA | +200.00% | 39 | 13 | -75.48% | 76 | 310 |
| MAVERICK | +3,233.33% | 300 | 9 | +59.99% | 3,339 | 2,087 |
| MUSTANG | +750.00% | 17 | 2 | +190.38% | 151 | 52 |
| RANGER | +50.43% | 1,930 | 1,283 | +89.36% | 23,094 | 12,196 |
| TERRITORY | +172.68% | 559 | 205 | +16.45% | 3,944 | 3,387 |
| TRANSIT | -38.91% | 190 | 311 | +12.42% | 2,109 | 1,876 |
| FORD TOTAL | +32.88% | 3,128 | 2,354 | +37.33% | 35,897 | 26,139 |
The Ford Authority Take
Ford Argentina’s strong momentum continued during the month of November, when the brand recorded a healthy double-digit increase and added a total of 774 more units than November 2022. November represented Ford’s twelfth consecutive monthly increase in the Argentine market.
Perhaps not surprisingly, the domestically manufactured Ford Ranger was partly responsible for the brand’s continued success in the country. The newly redesigned midsize pickup continues to increase in popularity and as a result, is still the best selling Ford in Argentina. The pickup was quickly snatched up when orders went live, indicating there is healthy demand for it.
In addition, the Ford Territory also stands out – and it regained second place on the internal podium in the month. The Ford Maverick is also putting up strong numbers this year too. The compact pickup once again performed well in Argentina, although with a volume significantly lower than the record of 653 units delivered in October.
About The Numbers
- All percent change figures compared to Ford Argentina sales in November 2022, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
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