Since ending its manufacturing operations in the South American country a couple of years ago, Ford Brazil has embarked on a bit of a product offensive, launching several new models there including the Ford F-150 pickup and Ford Territory SUV, as well as the entire Ford Pro dedicated commercial entity. Thus far, that strategy has gone perfectly to plan, as Ford Brazil sales have responded positively, climbing by a whopping 55 percent in November, year-over-year, as well as 38 percent year-to-date through the end of that same month. However, Ford Brazil notes that it expects that tremendous momentum to continue into 2024, too.
At the moment, Ford Brazil expects to close out the year with a 40 percent sales increase, which is far higher than the overall industry at a projected nine percent. At the same time, Ford expects to post double-digit increase in sales across 2024 as well, a figure it aims to achieve with the continued addition of several new products to its quickly-growing line in Brazil.
“This year, we have worked very hard on all the pillars of our business – pickup trucks, SUVs, performance icons, and commercial vehicles of Ford Pro – with several launches to create a solid and sustainable platform for growth,” said Daniel Justo, president of Ford South America. “Next year, we maintain our vision of continuing to grow in the double-digit house in Brazil and surprising customers with new products.”
Thus far, Ford Brazil has enjoyed tremendous success from its new vehicle launches, with the F-150 already accounting for 11 percent of the full-size pickup segment shortly after its launch, while the Ford Maverick has already become a leader in the compact pickup space. Ford Ranger sales have enjoyed similar success, which is also the case for the Territory, Ford Mustang Mach-E, and Ford Pro – which has grown by 25 percent in volume, accounting for eight percent of the overall commercial vehicle segment.