Ford Authority

Ford Brazil Sales Jump 55 Percent In November 2023

Ford Brazil sales increased 55 percent to 2,880 units in November 2023 when compared to November 2022.

Individual model sales performance was as follows:

During the first 11 months of the 2023 calendar year, Ford Brazil sales increased 38 percent to 25,394 units.

Sales Results - November 2023 - Brazil - Ford

MODELNOV 2023 / NOV 2022NOVEMBER 2023NOVEMBER 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT+17.24% 170145-31.70%1,017 1,489
F-SERIES* 62**942 *
MAVERICK+156.45% 15962+19.54%1,499 1,254
MUSTANG+33.33% 2418+7.50%344 320
RANGER+66.74% 2,1411,284+40.87%17,902 12,708
TERRITORY-20.37% 4354+21.49%1,125 926
TRANSIT-12.04% 241274+60.16%2,420 1,511
FORD TOTAL+55.17% 2,8801,856+38.28%25,394 18,364

The Ford Authority Take

Ford Brazil sales in November once again expanded on the brand’s strong momentum in the country, representing Ford’s tenth consecutive month of growth in the Brazilian market. The significant improvement is driven by the positive critical and commercial reception of FoMoCo’s most recent launches in the South American region.

Ford Ranger XL Brazil - Exterior 002 - Front Three Quarters

Once again, Ford Brazil’s November sales were led by the all-new Ford Ranger. The new generation of the midsize pickup continues to experience significant growth and is currently positioned as the second best seller in its segment – only behind the best-selling Toyota Hilux, surpassing the Chevy S10 for the third consecutive month.

Ford Transit Chassis Cab Brazil - Exterior 001 - Front Three Quarters

Additionally, the triple-digit increase in Ford Maverick sales and double-digit increase in Ford Mustang sales absolutely helped the brand last month, along with the recently introduction of the Ford F-150. The Ford Transit is also performing well despite a 12 percent drop in sales last month, and remains the brand’s second best selling model in the country.

About The Numbers

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