Ford Brazil Sales Jump 55 Percent In November 2023

December 6, 2023 11:40 am

Ford Brazil sales increased 55 percent to 2,880 units in November 2023 when compared to November 2022.

Individual model sales performance was as follows:

Ford Bronco Sport sales increased 17.24 percent to 170 units
Ford F-Series sales totaled 62 units
Ford Maverick sales increased 156.45 percent to 159 units
Ford Mustang sales increased 33.33 percent to 24 units
Ford Ranger sales increased 66.74 percent to 2,141 units
Ford Territory sales decreased 20.37 percent to 43 units
Ford Transit sales decreased 12.04 percent to 241 units

During the first 11 months of the 2023 calendar year, Ford Brazil sales increased 38 percent to 25,394 units.

Sales Results - November 2023 - Brazil - Ford

MODEL	NOV 2023 / NOV 2022	NOVEMBER 2023	NOVEMBER 2022	YTD 2023 / YTD 2022	YTD 2023	YTD 2022
BRONCO SPORT	+17.24%	170	145	-31.70%	1,017	1,489
F-SERIES	*	62	*	*	942	*
MAVERICK	+156.45%	159	62	+19.54%	1,499	1,254
MUSTANG	+33.33%	24	18	+7.50%	344	320
RANGER	+66.74%	2,141	1,284	+40.87%	17,902	12,708
TERRITORY	-20.37%	43	54	+21.49%	1,125	926
TRANSIT	-12.04%	241	274	+60.16%	2,420	1,511
FORD TOTAL	+55.17%	2,880	1,856	+38.28%	25,394	18,364

The Ford Authority Take

Ford Brazil sales in November once again expanded on the brand’s strong momentum in the country, representing Ford’s tenth consecutive month of growth in the Brazilian market. The significant improvement is driven by the positive critical and commercial reception of FoMoCo’s most recent launches in the South American region.

Once again, Ford Brazil’s November sales were led by the all-new Ford Ranger. The new generation of the midsize pickup continues to experience significant growth and is currently positioned as the second best seller in its segment – only behind the best-selling Toyota Hilux, surpassing the Chevy S10 for the third consecutive month.

Additionally, the triple-digit increase in Ford Maverick sales and double-digit increase in Ford Mustang sales absolutely helped the brand last month, along with the recently introduction of the Ford F-150. The Ford Transit is also performing well despite a 12 percent drop in sales last month, and remains the brand’s second best selling model in the country.