The UAW strike officially ended in late October when the union reached a tentative agreement with the automaker. Ford workers subsequently ratified the new contract and workers laid off during the strike have returned to work. Getting vehicle production back on track at the plants that the UAW targeted during the strike is almost certainly a priority for the company, and based on data included in the November 2023 U.S. sales report, it appears that Ford Bronco production has returned to an amount that can be considered normal.
Last month, Michigan Assembly plant produced 10,771 examples of the Ford Bronco. That was a massive improvement over October, when the plant assembled just 82 units of the off-road SUV. Of course, that tiny figure was the direct result of the plant being completely shut down until the tail end of the month, and it was surprising that the company was even able to produce that small number once the UAW called off its strike. While the plant’s monthly Bronco output has exceeded 10,000 units for the majority of 2023, there have also been months where it produced under 10,000 SUVs.
This has been the first year that Ford has largely been able to match Bronco demand with production, although orders are still being pushed or cancelled altogether. The company recently introduced a Bronco Heritage transition program for 2023 order holders to switch over to 2024. Unfortunately, order banks for the 2024 Ford Bronco Heritage and Heritage Limited have closed too, although they could reopen again in the future.
While Ford Bronco production seems to have rebounded after the strike, the other Blue Oval product assembled at Michigan Assembly hasn’t fared as well. As Ford Authority previously reported, 2024 Ford Ranger production is still severely limited, with only 256 pickups produced in November. The mid-size is still on track for being available to buyers in the first quarter of 2024.