The next-generation Ford Everest was revealed back in March 2022 as an all-new version of the automaker’s more rugged, Ford Ranger-based three-row SUV, not too terribly long after the debut of that new model as well. The new Everest began shipping to various global markets a few months later, and has since earned critical acclaim while remaining in high demand where it’s available. Now, that list continues to grow after the Ford Everest was ranked as the top large SUV in J.D. Power’s 2023 Thailand Initial Quality Study (IQS), too.
In the most recent version of the IQS, the Ford Everest managed to rank first in the large SUV segment with a score of 169 PP100 (problems per 100 vehicles), beating out the Toyota Fortuner (176 PP100) and the Isuzu MU-X (187 PP100), all while ranking better than the segment average of 180 PP100, too.
J.D. Power’s Thailand Initial Quality Study measures problems experienced in two categories – design-related issues and defects and malfunctions. The study includes specific diagnostic questions covering eight problem categories as well – exterior; driving experience; features/ controls/ displays; seats; audio/ communication/ entertainment/ navigation; heating/ ventilation/ air conditioning; interior; and engine/ motor/ charging/ transmission, with this year’s study based on the responses of 4,726 new-vehicle owners who purchased their vehicle from November 2022 through August 2023. This year’s Thailand IQS found that while the number of overall new-vehicle owners who cited problems was 10 percentage points lower than a year ago, the number of total problems experienced was nearly double.
“New-vehicle owners are experiencing the same persistent problems from a year ago,” said Manenatta Jirasevijinda, director of automotive at NielsenIQ. “The excessive noise from wind around the vehicle and from underneath remain the top issues. While the automakers are focusing on developing new technology and exploring new-energy vehicles, they should be mindful of securing the vehicle quality based on all basic needs of owners.”