The Ford Kuga has been on a winning streak in terms of popularity in Europe, having been recognized as the best-selling PHEV in the region through the first half of 2023. It appears to be on track to keep the honors through the rest of the year, earning the title in July, August and September. And, according to new data from Jato Dynamics, the Kuga was once again the most popular PHEV in October as well.
In October, the Ford Kuga racked up 4,622 registrations. While that’s no small number, it actually represents a one percent slide when compared to October 2022. The electric crossover outperformed rivals including the Volvo XC60, Cupra Formentor, Kia Sportage, BMW X1, Mercedes GLC, Peugeot 3008, Peugeot 308, Skoda Octavia and BMW Series 3. Overall, PHEVs accounted for 89,437 new registrations in October, up two percent year-over-year.
Meanwhile, Ford itself was the 11th-best brand in terms of new vehicle registrations during October, down 10 percent to 43,840 units.
Across the board, new vehicle registrations in Europe increased 14 percent year-over-year to 1,040,278 units during October 2023, compared to 909,724 units in October 2022. This marks the 15th consecutive month of positive growth, an encouraging result considering the current economic scenario of swelling inflation and rising interest rates. So far in 2023, new vehicle registrations have reached 10,677,402, up 17 percent from the same time period last year.
“Overall, October’s new vehicle registration data suggests that the European car market is more resilient and better prepared for the prospect of an economic downturn in the coming months,” said Felipe Munoz, Global Analyst at JATO Dynamics.
He added, “The increasing demand for electric cars is more a response to the range of deals on offer and the increase in supply, rather than competitiveness in price and the variety of models available.”