Ford is in a bit of a transition in terms of its marketing efforts over the past few years, largely ditching traditional forms of advertisement in favor of things like social media campaigns. Last year, the automaker expanded its relationship with ad agency Wieden+Kennedy as its new global partner for creative and brand strategy, and just this past April, shifted some of its social media management responsibilities back to a WPP agency team in a new partnership with that same outfit. Now, Ford is celebrating the fact that it and WPP – its largest client – have been doing business together for a whopping 80 years.
— Mark Truby (@mtruby) December 12, 2023
Mark Truby, Ford’s VP of Communications, posted this nifty little tribute on X recently, celebrating this long-standing relationship with one of the very first ads to stem from it. This particular ad features a crystal ball of sorts with a man and woman inside, predicting that “there’s a Ford in your future,” and noting that we’d be proud to own one, too.
WPP actually started out as a maker of wire shopping baskets called Wire and Plastic Products decades ago, but has since transformed into an international advertising and marketing services group simply known as, well, WPP. Over the past 30 years or so, the company has expanded at a rapid rate via both acquisitions and organic growth, and has won numerous awards in the years since. Today, WPP also continues to expand its relationship with Ford, building upon a pairing that has existed far longer than most in this particular business.