Ford Authority

Ford Patent Filed For Adaptive Experience Presentation

Ford Motor Company has filed a patent for an adaptive experience presentation that could be used in future Ford vehicles, Ford Authority has learned.

The patent was filed on June 10th, 2022, published on December 14th, 2023, and assigned serial number 0403369.

Ford Patent Adaptive Experience Presentation

The Ford Authority Take

In recent years, Ford has made it quite clear that it is placing a renewed focus on the interiors of its future vehicles, which are actually leading the development process. This is part of the automaker’s larger plan to provide customizable user experiences – particularly for EV owners – making them far more personalized and intuitive than current models. In that realm, this new Ford patent filing for an adaptive experience presentation could potentially play a big role in the automaker’s quest.

Ford Patent Adaptive Experience Presentation

Modern day vehicles continue to become more entertainment machines on wheels than basic transportation, incorporating all sorts of multi-media ranging from movies and TV shows to high-quality audio. Throw in the all-knowing presence of social media, and this Ford patent imagines a world in which vehicles can provide a far more personal experience, even reminding users about important dates like birthdays or anniversaries.

Ford Patent Adaptive Experience Presentation

That’s precisely the motivation behind this Ford patent, too – it outlines a system that uses a data package with instructions on how to behave based on a preconfigured notion, whatever that may be. The possibilities here are quite vast, as the system itself is capable of farming raw data and using it to create reminders and other interactions that may be useful for owners. Given Ford’s push to make its future vehicles more personalized, it may very well wind up coming to reality, too.

We’ll have more on this and all Ford patents soon, so be sure and subscribe to Ford Authority for the latest Ford patent news, Ford business news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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