In the midst of a changeover to the all-new, next generation, 2024 model, the Ford Ranger has faced its fair share of production issues in recent months as well. In fact, inventory of the mid-size pickup was essentially non-existent in September, and production was heavily constrained at the Michigan Assembly plant even before the UAW strike shut it down completely for several weeks, all while customer build dates for the redesigned model continue to get pushed back. Thus, it should probably come as no surprise that the Ford Ranger is among the top 10 slowest selling new vehicles on the market right now – joining the Lincoln Aviator – according to new data from iSeeCars.
The Ford Ranger managed to rank as the ninth slowest-selling new vehicle on the market, in fact, after spending an average of 90.5 days on dealer lots – two times longer than the average new vehicle. That ranks it behind the Mercedes-Benz EQS (119.6 days), Mitsubishi Outlander PHEV (116.1 days), Mercedes-Benz C-Class (100.6 days), Mazda MX-5 Miata (98 days), Nissan Armada (95.5 days), Volvo XC40 Recharge (95.5 days), Lincoln Aviator (92.7 days), and Mercedes-Benz GLS (90.7 days), as well as ahead of the Land Rover Discovery Sport (89.9 days). Meanwhile, the average new vehicle is spending just 44.4 days on dealer lots, for comparison’s sake.
The aforementioned issues are certainly playing a big role in these suppressed Ford Ranger sales, but it’s also worth noting that the outgoing model is quite archaic compared to the forthcoming redesigned mid-size pickup after having been on sale in the U.S. since 2019, but in global markets far longer.
In any event, as Ford Authority previously reported, Ranger sales once again landed near the bottom of the segment in Q3 of this year after declining by 40.7 percent year-over-year to 7,385 units. Through the first three quarters of the year, Ford sold a total of 31,503 Rangers, which ranks it behind every other mid-size pickup on the market except for the GMC Canyon.