Ford Motor Company has abandoned its trademark for Ford Supervan, Ford Authority has learned.
This trademark was originally filed on July 11th, 2022 with the United States Patent and Trademark Office (USPTO) under serial number 97496970, this application contains the good and service description of “Motor vehicles, namely, electrically powered motor vehicles, passenger automobiles, four-wheeled motor vehicles, vans, trucks, off-road vehicles, structural parts and fittings therefor.” It was abandoned on October 20th, 2023.
The Ford Authority Take
There are several reasons why The Blue Oval may have decided to abandon the Ford Supervan trademark. For starters, the company may have unintentionally let its application lapse, as it seems the USPTO reached out to Ford regarding an extension for the application but never received a response. That said, the automaker may have simply decided to abandon the application. While the Ford Supervan made its grand American entrance this year at Pikes Peak, it was called the Ford Supervan 4.2 – a change from what the company had called the EV demonstrator in early 2023. And the Ford Performance Supervan 4 – which was its prior name – was itself a replacement for its original moniker: the Ford Pro Electric SuperVan. It’s entirely possible that the company plans to file a new trademark application for a differently named version of the same van. It is also possible that the company doesn’t feel it needs a Supervan trademark in the United States, as the entire concept exists as a tribute to the Ford Transit Supervan promotional series of vehicles created by Ford UK from the 1970s through the 1990s.
In any event, this is not the first trademark related to a European product the company abandoned in 2023. Ford abandoned the Tourneo trademark in January. The Tourneo branding is used to distinguish the passenger Transit vans in Europe from their commercial counterparts.