2024 may end up being a pretty significant year for Ford Motor Company’s luxury division. After several years without any major debuts or updates, the brand delivered a refreshed Lincoln Corsair to dealers this year, but despite its arrival, the brand has flown a bit under the radar recently. However, with several vehicle refreshes on the horizon, Lincoln may find itself on much stronger footing next year. Here’s what we expect to see from Lincoln in 2024.
2025 Lincoln Aviator Debut
The 2025 Lincoln Aviator is possibility the brand’s worst kept secret at the moment, given all the prototypes our photographers have encountered this year. Visually, there’s no surprises with the updated model, as the luxury three-row SUV will not see major updates to its exterior other than some slight cosmetic tweaks to its front end. Rather, it’s the technological updates that are significant. Expect a revised center stack to feature a completely new infotainment system, either Sync 4 or the upcoming Google-developed software. Additionally, it will almost certainly gain Lincoln BlueCruise hands-free driving.
2025 Lincoln Navigator Debut
Like the Aviator, the 2025 Lincoln Navigator will represent a departure from past models, with a renewed focus on a completely redesigned interior. This should help it better compete with the Cadillac Escalade, which was redesigned in 2021. Since then, the Cadillac has cemented its status as the top selling luxury SUV in its class. The Navigator will likely steal some of its thunder, with a new infotainment system, all-new cabin, and heavily revised exterior. The update may also include the addition of the first-ever Navigator hybrid, as the UAW contract revealed that Ford will introduce it into the lineup by 2028 at the latest.
2024 Lincoln Nautilus Arrival And Rollout
By this time next year, the 2024 Lincoln Nautilus should be a common sight at Lincoln dealers nationwide. Production has already begun on the all-new model, and the division said it will arrive in early 2024. This is the first all-new Lincoln since the Aviator and Corsair debuted in 2019 for the 2020 model year. It arrives with an all-new hybrid powertrain, plus it will likely be the first Ford Motor Company vehicle with the all-new Google-based infotainment system to reach customers. There is a lot riding on this debut, and it may be a make-or-break vehicle for the brand next year.
Lincoln EV Reveal
Last and potentially least – since it wouldn’t reach dealers until early or mid-2025 – the upcoming Lincoln three-row EV will almost certainly break cover sometime in 2024. This is also an important vehicle for Ford, as it may be the first second-generation Blue Oval EV to reach customers. At this point, it is unclear if it will be called the Lincoln Aviator or the Lincoln Star, but it is currently slated to enter production in 2025 at the Oakville Assembly plant. Ford has repeatedly stated its second generation EVs will be technologically advanced and profitable, so a lot is riding on them. For Lincoln, its first EV will be critical to its future. If it flops, it might not have one.
And that’s what we expect to see from Lincoln in 2024. Like the Ford brand, Lincoln will boast a significantly refreshed lineup by this time next year. It will be interesting to see how the public will respond to the new products and if there are any setbacks along the way.