As Ford Authority reported last month, Lincoln Aviator sales have been lagging behind the competition for some time now, a trend that continued in Q3 as the luxury crossover posted a 74.54 percent decrease year-over-year with just 1,463 units sold. In fact, that result placed it next to last in the luxury e-segment utility space – ahead of only the Land Rover Discovery – which has since prompted FoMoCo to offer incentives for the Lincoln Aviator in an effort to spur sales. In the meantime, the Lincoln Aviator is also among the top 10 slowest-selling new vehicles on the market, according to new data from iSeeCars.
The Lincoln Aviator managed to rank as the seventh slowest-selling new vehicle on the market, in fact, after spending an average of 92.7 days on dealer lots – 2.1 times longer than the average new vehicle. That ranks it behind only the Mercedes-Benz EQS (119.6 days), Mitsubishi Outlander PHEV (116.1 days), Mercedes-Benz C-Class (100.6 days), Mazda MX-5 Miata (98 days), Nissan Armada (95.5 days), and Volvo XC40 Recharge (95.5 days), as well as ahead of the Mercedes-Benz GLS (90.7 days), Ford Ranger (90.5 days), and Land Rover Discovery Sport (89.9 days).
While age may be playing a factor in this phenomenon, the Lincoln Aviator is also one of several FoMoCo models that has faced a major problem with its rearview camera system in recent months in which the camera’s image may fail to display. Ford issued a recall concerning this problem back in May, but later expanded it to include other models, and admitted that rectifying the issue may cost the company upwards of $270 million dollars.
Perhaps a bigger issue is the fact that obtaining parts to fix this rearview camera issue has thus far proven difficult as well, with those components finally beginning to arrive at dealers in early October. In the meantime, a large number of affected vehicles have been sitting idle awaiting that repair, which has undoubtedly impacted sales in a big way.