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The Lincoln Way Ranked Sixth In 2023 U.S. OEM ICE App Report

The Lincoln Way is the luxury division’s app that enables owners to glean information about the health of their vehicles, aside from more basic functions like opening doors and starting and stopping their cars. Additionally, the app can also be used to schedule pickup and delivery for service appointments, a program now available through most Ford Motor Company dealers in the United States. As Ford Authority recently reported, FordPass ranked above average in the J.D. Power 2023 U.S. OEM ICE App Report. The report separated luxury brands from their mainstream counterparts, but for The Blue Oval, the result was similar, as Lincoln’s app also ranked above average when compared to its closest rivals.

In the J.D. Power report, The Lincoln Way ranked sixth among all apps, with a score of 745 out of 1,000 possible points. that placed it behind Mercedes me connect (800), My BMW (798), Genesis Intelligent Assistant (797), MyInfiniti App (778), and My Porsche (749). It ranked higher than myCadillac (739), Lexus (721), Alfa Romeo (721), Jaguar Remote (714), AcuraLink (712), Volvo Cars (707), Land Rover Remote (696), and myAudi (620).

The 2023 U.S. OEM ICE App Report is designed to measure how internal combustion vehicle owners feel about their app experience based on a survey that relies on more than 270 best practices using a standardized assessment approach. More than 150 mobile app functionality specific attributes are included in the assessment. According to J.D. Power, about 1,504 vehicle owners were surveyed in the United States from October-November of 2023 to gather insights on connectivity issues, app usage, feature desirability, and overall execution of the app.

Overall, 29 percent of owners have experienced a connectivity related issue with their manufacturer’s mobile app and 64 percent say they occasionally experience a slow connection. According to the report, 73 percent use the mobile app provided by their vehicle’s manufacturer. The organization says diagnostic data and health information, including the ability to outline lock, window, and door status, are among the most desirable features user want from an automotive mobile app.

“Smartphone apps remain a highly problematic vehicle feature, even as manufacturers continue to focus on resolving connectivity-related issues,” said Jason Norton, senior manager of global automotive consulting at J.D. Power, “It’s clear that customers will have a better overall ownership experience if they have a better smartphone app experience.”

The FordPass and The Lincoln Way apps are being increasingly embraced by Ford Motor Company vehicle owners. As Ford Authority reported in 2021, the apps had 8 million combined members at that point in time.

We’ll have more technology news soon, so subscribe to Ford Authority for the latest Lincoln news, and for the latest Ford news updates.

Ed owns a 1986 Ford Taurus LX, and he routinely daydreams about buying another one, a fantasy that may someday become a reality.

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