Ford Authority

Transit Ultravan Trademark May Preview New Demonstrator

Ford Motor Company has filed to trademark “Transit Ultravan” with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.

Filed on December 19th, 2023, under serial number 98320694, this application contains the goods and services description of “Motor vehicles, namely, gasoline and electric automobiles, pickup trucks, sport utility vehicles, and their structural parts.”

Ford Transit Ultravan Trademark Filing USPTO

The Ford Authority Take

Last year, Ford revealed its latest EV demonstrator – the Ford Pro Supervan – a bonkers, over-the-top, all-electric take on Ford Transit performance vans of the past. This past June, the automaker debuted an updated version of that screaming hauler in the same guise that it was set to use when taking on the Pikes Peak International Hill Climb, where it ultimately performed quite well. Shortly after its initial reveal, The Blue Oval filed to trademark “Ford Supervan,” though strangely enough, the company then abandoned that trademark this past October.

This new filing for “Transit Ultravan” may be intended to replace “Supervan,” or perhaps it’s just a coincidence in terms of timing, but it’s still notable, regardless. This particular patent also pertains to both ICE and all-electric vehicles as well, which means that Ultravan may be used on a variety of machines – not just one particular EV demonstrator – though that’s obviously unclear at the moment.

It’s certainly possible that Transit Ultravan will adorn the flanks of some new high-performance variant, perhaps one that FoMoCo views as a spiritual successor to the iconic Supervans from the past few decades. This would make perfect sense as the automaker continues to revamp that lineup across the globe, and would perhaps help draw attention to one of the most popular vehicles – not just vans – in the world over the past several years, to boot.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and continuous Ford newscoverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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