After debuting for the 2022 model year with attractive pricing, the Ford F-150 Lightning soon faced a number of price increases amid short supply and high demand, coupled with skyrocketing raw materials costs. However, the market began to correct itself last year, and as such, the Ford F-150 Lightning was treated to a substantial price cut across the board, coupled with various incentives as sales have slowed in recent months. Now, with the pending arrival of the 2024 Ford F-150 Lightning, it seems as if The Blue Oval is changing the prices of its EV pickup yet again, according to the Detroit Free Press.
| 2024 Ford F-150 Lightning | 2023 Ford F-150 Lightning | + / – 2023 Price | |||
|---|---|---|---|---|---|
| Pro | $54,995 | $49,995 | +$5000 | ||
| XLT | $64,995 | $54,995 | +$10000 | ||
| Flash | $73,495 | $69 | 995 | $3 | 500 |
| Lariat | $79,495 | $77,495 | +$2000 | ||
| Platinum | $84,995 | $91,995 | $-7000 | ||
| Platinum Black | $92,995 | $97,995 | $-5000 |
As we can see here, prices for the 2024 Ford F-150 Lightning have risen considerably for some trims – $5,000 for the Pro and a whopping $10,000 for the XLT, plus $2,000 for the Lariat – while the range-topping Platinum and the new-for-2024 Platinum Black have received price cuts of $7,000 and $5,000 respectively, and the Flash – also new for 2024 – will retail for $3,500 more than originally planned. Ford also revealed that the XLT with the 312A equipment group and Lariat with the standard range battery have been eliminated for the new model year, too. “Demand for F-150 Lightning continues to grow,” Ford spokesman Marty Gunsberg told the Detroit Free Press. “The EV segment remains dynamic and we’ll continue to make adjustments.”
As Ford Authority previously reported, the 2024 Ford F-150 Lightning is still eligible for the federal clean energy tax credit, even as several other electrified models fell off that particular list of eligibility at the first of the year. However, the pricier Platinum and Platinum Pro are not eligible for the tax credit, as each exceeds the MSRP limit.
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Comments
Demand is falling and you’re raising prices. Where the heck did these people go to college?
Clown U….unfortunately.
Unless their plan is to advertise “$20,000 off MSRP!”, these prices make no sense whatsoever.
LOL Flash was supposed to be $69,990, they raised it by $3500 already.
The demise of the Lightning. An unaffordable truck with little to offer.
At the Ford dealer near me, there are a row of these trucks sitting there for weeks on end. Well, I guess they are more expensive now!
“Demand for F-150 Lightning continues to grow,” Ford spokesman Marty Gunsberg told the Detroit Free Press. What does he know that nobody else does? Guess he is unaware that Ford cut Lightening production target in half for 2024.
They’re all cr*p!