Ford Authority

2024 Ford Maverick Pickups Currently Selling For Over MSRP

When it arrived for the 2022 model year, the Ford Maverick became an instant hit as budget-conscious shoppers – or just those that have been craving a compact pickup – lined up in throes to purchase one. Problem is, production has struggled to keep up with demand ever since, meaning that many Maverick buyers have historically paid over sticker for the privilege of bringing one home. The Ford Maverick was among a handful of new vehicles listed for the highest dollar amount/percentage over its MSRP through the first eight months of 2023, as well as among the top 10 in that regard as recently as last November. Unfortunately for those in the market, this phenomenon apparently hasn’t changed since then either, according to Consumer Reports.

That consumer organization just highlighted the Ford Maverick as one of the worst deals on new vehicles at the moment, based on data from TrueCar. Every model on this new list is priced, on average, at eight percent or more than its average MSRP, which isn’t ideal given the fact that once we factor in depreciation, Maverick buyers in this market are facing the potential of greater future losses than others in the coming years.

As for the Ford Maverick, it’s among the worst offenders on this particular list with an average selling price that’s 10 percent more than MSRP – tying it for second place with four other models. According to TrueCar data, the average MSRP of a 2024 Ford Maverick is $34,855, but the average spend over that baseline is $3,551 – giving it an actual average sales price of $38,406.

Perhaps unsurprisingly, the 2024 Ford Maverick has also been treated to multiple price increases over the past several months, too. As Ford Authority reported in July, the compact pickup received increases ranging from $270 to $1,460 depending on trim, and last month, the base XL added another $415 to its base MSRP.

We’ll have more on the Maverick soon, so be sure and subscribe to Ford Authority for the latest Ford Maverick news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. Cindy Durden

    Why is there not a better color choice in the Maverick Truck. Special for the lady to pick from. All the 2024 color are mainly for the men. When they first came out they had a nice color choice. Thank you

    1. John Reagan

      We ordered one July 17th. I probably would’ve picked Cactus Gray, but my wife preferred Hot Pepper Red. It’s scheduled to be built next Tuesday.

    2. AJ Raffa

      Ford’s miss the boat on PHEV… home generator on battery or engine to restore battery for weeks if nessasary.On jobs too.

  2. Blackbelt

    If you are dumb enough to pay over sticker, then you deserve to be underwater. Just don’t pay it. I bought a 2024 Maverick and paid less than sticker, since I was price protected because my 2023 order didn’t get built. My dealer wasn’t adding any additional markup to any of their Fords. There are plenty of fair dealers, just spend the time and find one. Unless you have money to throw away.

  3. Meandmyford

    Keep it

    1. Lurch

      As in keep it for ten years or more. That’s how to beat markups if you really want a popular car.

  4. John

    Don’t buy from greedy dealers

  5. Jim

    At the end of December.2023 I brought a 2024 Maverick hybrid at. MSRP and was given a good trade- in value for my Ford F 150. Was very pleased with the dealer I traded with.

  6. Mark Muraski

    I guess there wouldn’t be a shortage if they hadn’t cut production in December.

    1. Duane

      Ford does that a most plants 2 week shutdown for deep cleanup and retool lines


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