When it arrived for the 2022 model year, the Ford Maverick became an instant hit as budget-conscious shoppers – or just those that have been craving a compact pickup – lined up in throes to purchase one. Problem is, production has struggled to keep up with demand ever since, meaning that many Maverick buyers have historically paid over sticker for the privilege of bringing one home. The Ford Maverick was among a handful of new vehicles listed for the highest dollar amount/percentage over its MSRP through the first eight months of 2023, as well as among the top 10 in that regard as recently as last November. Unfortunately for those in the market, this phenomenon apparently hasn’t changed since then either, according to Consumer Reports.
That consumer organization just highlighted the Ford Maverick as one of the worst deals on new vehicles at the moment, based on data from TrueCar. Every model on this new list is priced, on average, at eight percent or more than its average MSRP, which isn’t ideal given the fact that once we factor in depreciation, Maverick buyers in this market are facing the potential of greater future losses than others in the coming years.
As for the Ford Maverick, it’s among the worst offenders on this particular list with an average selling price that’s 10 percent more than MSRP – tying it for second place with four other models. According to TrueCar data, the average MSRP of a 2024 Ford Maverick is $34,855, but the average spend over that baseline is $3,551 – giving it an actual average sales price of $38,406.
Perhaps unsurprisingly, the 2024 Ford Maverick has also been treated to multiple price increases over the past several months, too. As Ford Authority reported in July, the compact pickup received increases ranging from $270 to $1,460 depending on trim, and last month, the base XL added another $415 to its base MSRP.