Following its debut in September 2022 and subsequent launch in the summer of 2023, the all-new S650 generation 2024 Ford Mustang has gone on to secure its fair share of accolades and comparison test wins, coupled with plenty of interest from those seeking a traditional pony car in a market where those types of vehicles are quickly disappearing. However, those that are considering purchasing a 2024 Ford Mustang GT or Dark Horse will find that both V8-powered models are a bit more expensive than before, according to a dealer bulletin recently seen by CarsDirect.
Along with the 2024 Ford Bronco – which also just received a price increase for most trims – the 2024 Ford Mustang GT and Dark Horse aren’t getting substantially more expensive, but both are being treated to a price jump of $215, regardless. This means that the 2024 Ford Mustang GT now starts out at $44,305 with destination included and $48,825 for the GT Premium, while the 2024 Mustang Dark Horse costs $61,080 or $65,075 for the Dark Horse Premium.
Ford didn’t provide any reasoning for this increase, though it did note that select shoppers will receive price protection against this increase, an omission that applies to “firm 2024 model fleet, retail, and demonstrator orders signed and dated on or before December 14th, 2023, and received by Ford Motor Company on or before December 20th, 2023,” according to the bulletin.
Meanwhile, 2024 Ford Mustang production at the Flat Rock Assembly plant totaled 7,933 units in August and 7,759 units in September, but declined sightly to 5,687 units in November – a decrease of 124 units, or just over two percent. It also brings the pony car’s year-to-date totals to 54,612 units, which is a pretty solid number considering the major slowdown that occurred as FoMoCo changed over to the S650-gen model this past spring and summer.