Ford Authority

Explorer Platinum Trademark Hints At New Model For Mexico

Ford Motor Company has filed to trademark “Explorer Platinum” with the Mexico Institute of Industrial Property (IMPI – Instituto Mexicano de la Propiedad Industrial), Ford Authority has learned.

Filed on November 23rd, 2023, under the serial number 0119853059332, this application contains the goods and services description of “motor vehicles, namely, automobiles, vans, sport utility vehicles and vans, their structural parts and engines thereof (vehiculos de motor, a saber, automoviles, camionetas, vehiculos deportivos utilitarios y camionetas, sus partes estructurales y motores de los mismos).

Ford Explorer Platinum Trademark Mexico Institute of Industrial Property

The Ford Authority Take

Earlier this month, Ford Authority reported that the Ford Explorer Platinum may soon join the automaker’s Mexican lineup, a development that would further expand consumer options in that particular country. Though it’s offered in other countries already – including the U.S. – the Explorer Platinum is not currently on sale in Mexico, where the crossover can be had in XLT, Limited, and the high-performance ST trim levels only.

In the event that this is the case, the Explorer Platinum will likely launch in Mexico for the 2025 model year as part of the much-anticipated refresh for the long-running model. As Ford Authority was the first to report last year, the next planned Explorer refresh was recently pushed back from the 2024 model year to 2025, and in the meantime, the 2024 Explorer is carrying over mostly unchanged after production began earlier this month.

In the U.S., the Ford Explorer Platinum sits atop the lineup as an even more luxurious variant than the Limited and King Ranch. It comes with features including Ford Co-Pilot360 Assist+, adaptive headlamps, Active Park Assist 2.0, Reverse Brake Assist, Multicontour front seats with Active Motion, an available 14-speaker B&O sound system, and leather seating surfaces with tri-diamond perforated inserts and accent stitching, to name just a few.

As for what we can expect from the 2025 Explorer mid-cycle refresh, the crossover is set to gain revised styling in the front and rear, as is typically the case. The new Active trim will also be added to the Explorer lineup, which may replace the XLT, and the high-performance ST will continue to be offered. Inside the cabin, the refreshed Explorer is set to receive a host of updates as well, which include a larger, standard touchscreen, as well as a revised center stack and dashboard.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, Ford Explorer news, and ongoing Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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