First-Ever Ford Performance Season Launch Event Announced

January 16, 2024 9:39 am

Ford Mustang GT3 Testing At Daytona - Exterior 002 - Front Three Quarters

Ford Performance has enjoyed its fair share of successes on the track over the years, with many of them coming very recently. After Joey Logano secured his second NASCAR championship in the No. 22 Ford Mustang in 2022, Ryan Blaney, driver of the No. 12 car, brought home another trophy for The Blue Oval in 2023, for example. Looking ahead, the arrival of the new S650 Mustang and its many Dark Horse-based racers figure to give FoMoCo fans even more great motorsports memories in 2024, which is precisely why Ford Performance is hosting its first-ever season launch event, live and online for fans to check out.

Your favorite drivers are lining up for an epic season launch. Don’t miss out – join us live on 1/17 for full-throttle excitement. #FPSeasonLaunch24 pic.twitter.com/jixqD6UogE

— Ford Performance (@FordPerformance) January 12, 2024

This event will feature more than 40 Ford Performance drivers – including the likes of Blaney and Logano – plus Formula 1 racer Sergio Perez, Mustang GT3 drivers Joey Hand, Dirk Mueller, and Harry Tincknell, and a host of drivers from the off-roading and drifting world. The first-ever Ford Performance Season Launch Event is set to take place tomorrow, January 17^th at 7pm ET in Charlotte, North Carolina – the home of Ford Performance.

During this event, Ford plans to give fans all of the pertinent details they’ll want to know ahead of the upcoming 2024 motorsports season, whether that be introducing them to new drivers, as well as vehicles and liveries, all of which will be live-streamed via the video below so that Blue Oval fans from across the globe can tune in.

Before, during, and after this presentation, Ford Performance will also be posting news, content, and various updates online for fans to check out as well – which will continue throughout this entire day, in fact. Thus, Ford motorsports fans will want to bookmark this page and set a reminder for tomorrow, because this certainly seems like one special event they won’t want to miss.

We’ll have more Ford Performance news to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

By Brett Foote

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.