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Ford Authority

Ford Argentina Sales Up Four Percent In December 2023

Ford Argentina sales increased four percent to 1,612 units in December 2023. The figures placed Ford as the fourth best-selling car brand in Argentina, behind Toyota, Volkswagen, and Renault.

Individual model sales performance were as follows:

For the 2023 calendar year, Ford Argentina sales increased 35 percent to 35,897 units.

Sales Results - December 2023 - Argentina - Ford

MODELDEC 2023 / DEC 2022DECEMBER 2023DECEMBER 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT+180.95% 11842-16.81%1,178 1,416
ECOSPORT-97.60% 5208-66.45%1,566 4,667
F-SERIES+366.67% 143+55.49%510 328
KUGA+11.11% 109-75.36%86 349
MAVERICK+115.00% 12960+61.38%3,468 2,149
MUSTANG+133.33% 73+177.19%158 57
RANGER+14.62% 1,121978+83.80%24,241 13,189
TERRITORY+39.06% 8964+16.75%4,036 3,457
TRANSIT-35.71% 117182+8.20%2,230 2,061
FORD TOTAL+4.07% 1,6121,549+35.46%37,543 27,715

The Ford Authority Take

Ford Argentina sales increased healthily in December 2023, which helped Ford end the year on extremely solid footing in the country. Although noticeably lighter than previous months, last month’s increase represents Ford’s 13th consecutive monthly increase in the country and goes against the broader market, which experienced a slight decline during the same timeframe.

Most of the Ford Argentina lineup managed to register double and triple-digit increases in December, including the best-selling Ford Ranger, which continued performing well into December. The domestically manufactured midsize pickup is responsible for the company’s success in the country, and the launch of the all-new model seems to be attracting a steady stream of buyers.

Among the rest of the nameplates, the Ford Bronco Sport deserves a mention, as it managed a substantial three-digit increase in sales, which allowed it to beat its 2022 figure and best November’s result too. By contrast, the Ford Transit continued to post disappointing numbers.

About The Numbers

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