Ford Authority

Ford Brazil Sales Up 35 Percent In December 2023

Ford Brazil sales increased 35 percent to 3,317 units in December 2023.

Individual model sales performance was as follows:

For the full 2023 calendar year, Ford Brazil sales increased 38 percent to 28,711 units.

Sales Results - December 2023 - Brazil - Ford

MODELDEC 2023 / DEC 2022DECEMBER 2023DECEMBER 2022YTD 2023 / YTD 2022 YTD 2023YTD 2022
BRONCO SPORT+50.00% 14194-26.97%1,156 1,583
F-SERIES* 44**983 *
MAVERICK+21.09% 155128+19.68%1,654 1,382
MUSTANG+100.00% 2010+3.94%343 330
RANGER+53.76% 2,4511,594+42.31%20,353 14,302
TERRITORY+280.77% 19852+35.28%1,323 978
TRANSIT-56.94% 239555+28.77%2,659 2,065
FORD TOTAL+34.78% 3,3172,461+37.87%28,711 20,824

The Ford Authority Take

The healthy increase in Ford Brazil sales in December 2023 represents the eleventh consecutive month of growth for the brand in the South American country, which expands FoMoCo’s extremely solid streak in the Brazilian market. This upward trajectory is no doubt due to Ford’s most recent launches, which include the all-new Ranger and Territory.

Ford Ranger XL Brazil - Exterior 003 - Front Three Quarters

The all-new Ford Ranger is mainly responsible for Ford Brazil’s double-digit increase in December, as well as in the previous months throughout 2023. The midsize pickup positive an incredibly promising result of almost 2,500 units for December, which tracks well with growth both year-on-year and with respect to November volume. However, the Ranger fell to third place in its segment after being supplanted by the Chevy S10 – which usually occupies that position.

Additionally, the Ford Territory, Bronco Sport, and Maverick also contributed to the brand’s success in December. Unfortunately, the Ford Transit continued its losing streak in Brazil, despite efforts by the automaker to make it more appealing to commercial buyers.

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