As is the case with many new or in-demand Blue Oval products, the sixth-generation Ford Bronco was not available with X-Plan pricing or any sort of discounts when it launched in 2020 for the 2021 model year, and continued strong demand for the reborn SUV – coupled with production challenges – means that it hasn’t been since then, either. However, things have changed – as they usually do in the automotive world – and with supply finally catching up with demand, the Ford Bronco is now eligible for X-Plan pricing, according to Bronco Nation.
X-Plan pricing has historically been available to customers that aren’t Ford employees, but folks that are extended family, friends, or suppliers. However, the Ford Bronco – like many other popular models – has thus far been excluded from that privilege, which is also the case with A-Plan (Ford employees and their immediate family members), Z-Plan (retired Ford employees and surviving spouses), and
D-Plan (Ford dealership employees and eligible family members) pricing as well, at least on special variants like the First Edition, Heritage Limited Edition, and Raptor.
For now, however, the details pertaining to this eligibility remain a bit murky, it seems. Bronco Nation didn’t verify if the aforementioned variants are eligible for X-Plan pricing or not, and the official Bronco FAQ page hasn’t yet been updated to reflect this change. Dealers are also awaiting documentation outlining these details, too.
In any event, it’s certainly possible that eligible shoppers could save some money with X-Plan pricing on the Ford Bronco. In other cases, X-Plan pricing is a pre-determined amount based on dealer invoices or A-Plan pricing, and in some cases, eligible buyers can get A-Plan pricing plus a four percent discount, albeit with an added $150 admin fee.