Following years of production constraints stemming from high demand and supply chain shortages, the Ford Bronco faced yet another challenge when the United Auto Workers (UAW) union walked out of the Michigan Assembly plant – where the rugged SUV is built – bringing production to a complete halt for a short time. The strike ended in late October when Ford and the UAW reached a tentative agreement that has since been ratified, meaning that employees laid off during that action have since returned to work. As such, Ford Bronco production at MAP increased from 82 units to 10,771 in November, and that number only grew even more in December, according to FoMoCo’s latest sales report.
In the last month of 2023, Ford Bronco production reached 13,342 units, which is a 23.8 percent increase, month-over-month, bringing the SUV’s total up to 128,188 units for the entire year. However, that number still wasn’t quite on par with the Bronco’s best production months in 2023, as it hit a high of 14,771 units in August before plummeting to 5,566 in September and falling all the way to 82 in October amid the strike.
Regardless, the Ford Bronco still managed to have a far better year of production than the Ford Ranger, which is also built at MAP. The mid-size pickup – in the midst of a changeover to the all-new 2024 model – faced all kinds of production headaches through 2023, which the automaker attributes largely to supply chain issues. With zero units being built in September, Ford managed to produce just 256 in November and 402 in December, bringing the pickup’s 2023 total to just 29,558 units.
Meanwhile, the 2024 Ford Bronco is receiving a handful of changes for the new model year. Along with a few tweaks to its existing factory navigation, the SUV has dropped the Base trim, Area 51 as an exterior paint color option, and the keyless entry keypad, while combining the contents of the High and Lux Packages. Badlands trimmed Broncos and those equipped with the Sasquatch Package are getting the same upgraded steering gear present in the H.O.S.S. 3.0 suspension system as standard equipment, and the larger 12-inch screen with Sync 4 is now standard. However, all of these updates come at a cost, as the 2024 Ford Bronco is also more expensive than the 2023 model, too.