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Ford Bronco Sport Sales Up 59 Percent, Outpacing VW, GMC, Jeep During Q4 2023

Ford Bronco Sport sales increased in the United States, Mexico, Brazil, Argentina, and Colombia during the fourth quarter 2023.

Ford Bronco Sport Sales - Q4 2023 - United States

In the United States, Ford Bronco Sport deliveries totaled 31,101 units in Q4 2023, an increase of about 59 percent compared to 19,571 units sold in Q4 2022.

During the complete 2023 calendar year, Bronco Sport sales increased about 28 percent to 127,476 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT +58.91% 31,101 19,571 +28.06% 127,476 99,547

Ford Bronco Sport Sales - Q4 2023 - Mexico

In Mexico, Ford Bronco Sport deliveries totaled 656 units in Q4 2023, an increase of about 83 percent compared to 359 units sold in Q4 2022.

During the complete 2023 calendar year, Bronco Sport sales decreased about 3 percent to 3,329 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT +82.73% 656 359 -3.31% 3,329 3,443

Ford Bronco Sport Sales - Q4 2023 - Brazil

In Brazil, Ford Bronco Sport deliveries totaled 311 units in Q4 2023, an increase of about 30 percent compared to 239 units sold in Q4 2022.

During the complete 2023 calendar year, Bronco Sport sales decreased about 27 percent to 1,156 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT +30.13% 311 239 -26.97% 1,156 1,583

Ford Bronco Sport Sales - Q4 2023 - Argentina

In Argentina, Ford Bronco Sport deliveries totaled 420 units in Q4 2023, an increase of about 41 percent compared to 297 units sold in Q4 2022.

During the complete 2023 calendar year, Bronco Sport sales decreased about 17 percent to 1,178 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT +41.41% 420 297 -16.81% 1,178 1,416

Ford Bronco Sport Sales - Q4 2023 - Colombia

In Colombia, Ford Bronco Sport deliveries totaled 177 units in Q4 2023, an increase of about 45 percent compared to 122 units sold in Q4 2022.

During the complete 2023 calendar year, Bronco Sport sales were flat at 0 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
BRONCO SPORT +45.08% 177 122 * 0 0

Competitive Sales Comparison (USA)

During the fourth quarter of 2023, sales of the Ford Bronco Sport (see running Ford Bronco Sport sales) grew 59 percent to 31,101 units, keeping the off-road crossover mid-pack in 11th place among 19 entries in the segment.

At the top, the Toyota RAV4 led with a 37 percent bump in sales year-over-year to 132,112 units. The Honda CR-V followed in second place with a 67 percent jump to 99,106 units, over 33K deliveries behind Toyota. The Nissan Rogue placed third with a seven percent uptick to 60,367 units, with nearly 39K deliveries less than Honda. The Chevy Equinox (see running Chevy Equinox sales), in fourth place, saw sales grow 20 percent to 58,559 units, while the Hyundai Tucson took fifth with a 14 percent swell to 56,444 units. Two of the three entries from Subaru, the Forester and Crosstrek, placed sixth with a 33 percent increase to 46,221 units and seventh with a 12 percent bump to 44,561 units, respectively. The Mazda CX-5, in eighth place, was up seven percent to 37,953 sales. The other entry from Ford, the Escape (see running Ford Escape sales), took ninth with a 33 percent bump to 37,355 units and within about 600 deliveries of eighth. Meanwhile, the Kia Sportage saw sales slip seven percent for 33,196 deliveries, though still placing 10th ahead of the Bronco Sport by over 2K units. The rest of the entries posted fewer than 21K deliveries each.

Sales Numbers - Mainstream C-Segment Crossovers - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
TOYOTA RAV4 +36.76% 132,112 96,600 19% 18% +8.75% 434,943 399,941
HONDA CR-V +66.65% 99,106 59,468 14% 11% +51.77% 361,457 238,155
NISSAN ROGUE +7.14% 60,367 56,345 9% 10% +45.57% 271,458 186,480
CHEVROLET EQUINOX +20.13% 58,559 48,748 8% 9% +0.30% 212,701 212,072
HYUNDAI TUCSON +13.61% 56,444 49,682 8% 9% +19.58% 209,624 175,307
SUBARU FORESTER +33.24% 46,221 34,691 7% 6% +33.72% 152,566 114,096
SUBARU CROSSTREK +11.97% 44,561 39,798 6% 7% +2.61% 159,193 155,142
MAZDA CX-5 +6.47% 37,953 35,645 6% 6% +1.46% 153,808 151,594
FORD ESCAPE +33.13% 37,355 28,059 5% 5% +2.62% 140,968 137,370
KIA SPORTAGE -6.51% 33,196 35,506 5% 6% +12.40% 140,780 125,245
FORD BRONCO SPORT +58.91% 31,101 19,571 5% 4% +28.06% 127,476 99,547
VOLKSWAGEN TIGUAN +165.23% 20,529 7,740 3% 1% -13.94% 76,228 88,577
GMC TERRAIN -17.75% 17,229 20,948 2% 4% -16.99% 71,857 86,567
MINI COUNTRYMAN +14.55% 4,299 3,753 1% 1% +31.96% 12,522 9,489
NISSAN ARIYA * 3,765 * 1% 0% * 13,464 0
SUBARU SOLTERRA +238.30% 3,109 919 0% 0% +865.40% 8,872 919
MITSUBISHI ECLIPSE CROSS -3.27% 2,280 2,357 0% 0% -7.41% 9,924 10,718
JEEP CHEROKEE -83.19% 1,592 9,470 0% 2% -38.97% 24,609 40,322
DODGE JOURNEY +229.18% 23 7 0% 0% -81.44% 36 194
TOTAL +25.58% 689,801 549,307 +15.72% 2,582,486 2,231,735

In terms of segment share, the RAV4 earned a 19 percent share, up one percentage point year-over-year, while the CR-V claimed a 14 percent segment share, up three percentage points. The Rogue posted a nine percent share, down one percentage point. Both the Equinox and Tucson earned an eight percent share, each down one percentage point. The Forester posted a seven percent share, up one percentage point, and the Crosstrek held a six percent share, down one percentage point. The CX-5 maintained a six percent share, while the Escape maintained a five percent share. The Sportage was down a percentage point while also posting a six percent share. Finally, Bronco Sport sales accounted for a five percent share, up one percentage point. All other models earned three percent share or less apiece.

Overall, the mainstream C-segment crossover segment grew 26 percent to 689,801 units, meaning that Ford Bronco sales significantly outperformed the segment average.

Combining sales of the Ford Escape and the Bronco Sport gives The Blue Oval 68,456 deliveries, good for a cumulative 10 percent segment share.

Sales Numbers - Ford Mainstream Compact Crossovers - Q4 2023 - United States

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
FORD BRONCO SPORT +58.91% 31,101 19,571 45% 41% +28.06% 127,476 99,547
FORD ESCAPE +33.13% 37,355 28,059 55% 59% +2.62% 140,968 137,370
TOTAL +43.72% 68,456 47,630 +13.31% 268,444 236,917

2023 Ford Bronco Sport

The Ford Authority Take

Ford Bronco Sport sales through the end of the year continued to reflect an increase in available inventory supply overall, with production of the off-road crossover at the Hermosillo Assembly plant picking up in September and in October, though down in November, while back up in December.

Looking ahead, the 2024 Bronco Sport represents a handful of changes and updates over its 2023 model year predecessor. It ditched its SecuriCode keyless entry keypad from the lineup, dropped four exterior colors, which were replaced by two others, lost its windshield wiper de-icer, along with the entry-level Base trim.

Several new packages and options are available for customers looking for a little extra pizazz for their rugged crossover. These include the Black Appearance Package, the retro-themed Free Wheeling Package and Blue Free Wheeling Package, a new Ford Bronco Sport Heritage Limited Edition Badge Kit, and a new smoked chrome Blue Oval badge.

This past October, the Ford Bronco Sport was among cars listed as no longer affordable, according to new data from iSeeCars.

  • All percent change figures compared to Bronco Sport sales for Q4 2022, unless noted otherwise
  • In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022

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Comment

  1. David Dickinson II

    When you look at the prices of everything else, the Bronco Sport is still affordable. Toyota can’t keep enough RAV4’s on the lot. I think they have something like a 7-day supply across the country. That likely helps the Bronco Sport sales.

    Reply

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