Ford Authority

Ford Bronco Stairstep Program Initiated Amid High Inventory

It wasn’t too terribly long ago that new vehicle inventory in general was near record lows, a problem caused by various supply chain shortages stemming from the pandemic. However, things have changed dramatically over the past few months as inventory levels have come roaring back – in some cases, perhaps a bit too much. In fact, new Ford inventory is now actually higher than normal levels, though certain models are easier to find than others. To help sell down some of its excess Ford Bronco inventory, specifically, the automaker is implementing a new stairstep program, according to CarsDirect.

Ford Bronco Wildtrak Argentina - Exterior 003 - Front Three Quarters

According to this report, the automaker’s new “January Bronco Dealer Stairstep” program will pay dealers $500 per 2023 or 2024 model year Ford Bronco sold, so long as they exceed 100 percent of their sales objectives. Dealers that exceed that same goal by 110 percent will get $750 per Ford Bronco sold, too.

Stairstep programs have historically been used to incentivize dealers to meet or exceed their sales goals, or simply to boost sales volume. However, like most new vehicle incentives, they’ve been quite hard to find over the past few years amid low inventory levels and high demand.

Ford Bronco Wildtrak Argentina - Exterior 002 - Front Three Quarters

True to form, the sixth-generation Ford Bronco – which essentially wasn’t available with any kind of deal or incentive throughout its lifespan – has gained several of them in recent months. Ford made the Bronco eligible for X-Plan pricing – which has historically been available to customers that aren’t Ford employees, but folks that are extended family, friends, or suppliers – earlier this month, and the rugged SUV also recently gained its first lease deal. Additionally, current Jeep owners can score another $1,000 off if they buy a new Bronco, too.

We’ll have more incentive news to share soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and continuous Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. CoCoNUT Harry

    The $1000 off a new Bronco offered to Jeep owners is limited to some specific states, not a country-wide promo.


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