Ford E-Series Sales Post Biggest Gain, Outpacing GM Duo During Q4 2023

Ford E-Series sales increased in the United States during the fourth quarter of 2023.

Ford E-Series Sales - Q4 2023 - United States

In the United States, Ford E-Series deliveries totaled 12,455 units in Q4 2023, an increase of about 25 percent compared to 9,927 units sold in Q4 2022.

During the complete 2023 calendar year, E-Series sales increased about 34 percent to 42,957 units.

Ford E-Series Sales - Q4 2023 - Colombia

In Colombia, Ford E-Series deliveries totaled 0 units in Q4 2023.

During the complete 2023 calendar year, E-Series sales totaled 2 units.

Competitive Sales Comparison (USA)

During the fourth quarter of 2023, Ford E-Series sales grew 25 percent, selling 12,455 units, to move ahead of the GM duo to third place.

The Ford Transit (see running Ford Transit sales), The Blue Oval’s other entry in the segment, continued to command the full-size van segment in spite of nearly flat sales for 28,814 deliveries, while the Ram ProMaster held second place, up 13 percent to 21,323 units. GM’s two entries finished out the list, with the Chevy Express (see running Chevy Express sales) falling 38 percent to 10,114 units and the GMC Savana (see running GMC Savana sales) dropping 64 percent for 2,527 deliveries.

Sales Numbers - Full-Size Vans - Q4 2023 - USA

In terms of segment share, the E-Series earned a 17 percent share, up five percentage points year-over-year. Transit sales dominated with a 38 percent segment share, up two percentage points, followed by the ProMaster with a 28 percent share, up five percentage points. Meanwhile, the Express posted a 13 percent share, down seven percentage points, and the Savana held a mere three percent share, down six percentage points.

Sales Numbers - Ford Full-Size Vans - Q4 2023 - USA

Combining Ford’s two entries in the full-size van segment, the Transit and E-Series, saw a cumulative 41,269 deliveries for a majority 55 percent segment share in this space. By comparison, Ford’s crosstown rival, General Motors, still placed behind Ram with just 12,641 deliveries of the Express and Savana combined, for a 16 percent segment share, with the E-Series alone nearly beating the two.

Sales Numbers - GM Full-Size Vans - Q4 2023 - USA

The full-size mainstream van segment, which includes passenger, cargo, and cutaway/chassis cab models, shrank seven percent to 75,233 units in Q4 2023, meaning that Ford E-Series sales significantly outperformed the segment average.

The Ford Authority Take

Ford E-Series sales have remained positive all year, posting the biggest gain among entries during Q4 2023. The E-Series alone nearly beat the GM duo in terms of deliveries, combining with the Transit for a dominating  55 percent segment share, even up five percentage points over last quarter.

All this is evidence The Blue Oval continues to move past supply chain issues that have been plaguing the automotive industry at large for the better part of the last few years, able to build enough units of the van to meet customer demand.

Looking ahead, Ford E-Series sales should continue its upward sales trajectory, aided in part to minor changes for the 2024 model year. This includes the deletion of the Economy tune in favor of the naturally-aspirated Ford 7.3L V8 Godzilla engine. Moving forward, the E-Series will offer just one drivetrain calibration, with an output of 325 horsepower and 450 pound-feet of torque, as its flex fuel capability option has also been eliminated from the lineup.

A year ago, Ford Authority spotted an E-Series prototype of a potential refreshed model undergoing testing, showing off a revised front grille with a vertical element in the middle, along with a refreshed front bumper cover. As of this writing, a potential refresh would likely be introduced for the 2025 model year.

Furthermore, Ford E-Series production will continue into 2028.