Ford Escape sales increased in the United States and Colombia, while decreasing in Argentina and Mexico during Q4 2023.
- Note that the Escape is sold as the Kuga in various international markets.
Ford Escape Sales - Q4 2023 - United States
In the United States, Ford Escape deliveries totaled 37,355 units in Q4 2023, an increase of about 33 percent compared to 28,059 units sold in Q4 2022.During the complete 2023 calendar year, Escape sales increased about 3 percent to 140,968 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| ESCAPE | +33.13% | 37,355 | 28,059 | +2.62% | 140,968 | 137,370 |
Ford Escape Sales - Q4 2023 - Mexico
In Mexico, Ford Escape deliveries totaled 756 units in Q4 2023, a decrease of about 6 percent compared to 805 units sold in Q4 2022.During the complete 2023 calendar year, Escape sales decreased about 29 percent to 2,218 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| ESCAPE | -6.09% | 756 | 805 | -29.05% | 2,218 | 3,126 |
Ford Escape Sales - Q4 2023 - Colombia
In Colombia, Ford Escape deliveries totaled 826 units in Q4 2023, an increase of about 161 percent compared to 316 units sold in Q4 2022.During the complete 2023 calendar year, Escape sales decreased about 14 percent to 1,522 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| ESCAPE | +161.39% | 826 | 316 | -14.16% | 1,522 | 1,773 |
Ford Kuga Sales - Q4 2023 - Argentina
In Argentina, Ford Kuga deliveries totaled 79 units in Q4 2023, an increase of about 65 percent compared to 48 units sold in Q4 2022.During the complete 2023 calendar year, Kuga sales decreased about 75 percent to 86 units.
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| KUGA | +64.58% | 79 | 48 | -75.36% | 86 | 349 |
Competitive Sales Comparison (USA)
In the third quarter of 2023, Ford Escape sales expanded 33 percent to 37,355 units, enough to slot into ninth place in its crowded competitive segment, toward the middle.
The Toyota RAV4 took over the segment lead, up 37 percent to 132,112 sales last quarter, followed by the Honda CR-V, up 66 percent to 99,106 units. The Nissan Rogue finished third, up seven percent to 60,367 units, while the Chevy Equinox (see running Chevy Equinox sales) made 58,559 sales, securing fourth. The Hyundai Tucson finished fifth, up 14 percent to 56,444 units, tailed by the Subaru Forester, up 33 percent to 46,221 units, while the Subaru Crosstrek was up 12 percent to 44,561 units. The Mazda CX-5 sold 37,953 units, up six percent, followed by Ford Escape sales. The Kia Sportage rounded out the top 10, down seven percent to 33,196 units. All other contenders posted less than 32,000 sales on an individual basis.
Sales Numbers - Mainstream C-Segment Crossovers - Q4 2023 - USA
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA RAV4 | +36.76% | 132,112 | 96,600 | 19% | 18% | +8.75% | 434,943 | 399,941 |
| HONDA CR-V | +66.65% | 99,106 | 59,468 | 14% | 11% | +51.77% | 361,457 | 238,155 |
| NISSAN ROGUE | +7.14% | 60,367 | 56,345 | 9% | 10% | +45.57% | 271,458 | 186,480 |
| CHEVROLET EQUINOX | +20.13% | 58,559 | 48,748 | 8% | 9% | +0.30% | 212,701 | 212,072 |
| HYUNDAI TUCSON | +13.61% | 56,444 | 49,682 | 8% | 9% | +19.58% | 209,624 | 175,307 |
| SUBARU FORESTER | +33.24% | 46,221 | 34,691 | 7% | 6% | +33.72% | 152,566 | 114,096 |
| SUBARU CROSSTREK | +11.97% | 44,561 | 39,798 | 6% | 7% | +2.61% | 159,193 | 155,142 |
| MAZDA CX-5 | +6.47% | 37,953 | 35,645 | 6% | 6% | +1.46% | 153,808 | 151,594 |
| FORD ESCAPE | +33.13% | 37,355 | 28,059 | 5% | 5% | +2.62% | 140,968 | 137,370 |
| KIA SPORTAGE | -6.51% | 33,196 | 35,506 | 5% | 6% | +12.40% | 140,780 | 125,245 |
| FORD BRONCO SPORT | +58.91% | 31,101 | 19,571 | 5% | 4% | +28.06% | 127,476 | 99,547 |
| VOLKSWAGEN TIGUAN | +165.23% | 20,529 | 7,740 | 3% | 1% | -13.94% | 76,228 | 88,577 |
| GMC TERRAIN | -17.75% | 17,229 | 20,948 | 2% | 4% | -16.99% | 71,857 | 86,567 |
| MINI COUNTRYMAN | +14.55% | 4,299 | 3,753 | 1% | 1% | +31.96% | 12,522 | 9,489 |
| NISSAN ARIYA | * | 3,765 | * | 1% | 0% | * | 13,464 | 0 |
| SUBARU SOLTERRA | +238.30% | 3,109 | 919 | 0% | 0% | +865.40% | 8,872 | 919 |
| MITSUBISHI ECLIPSE CROSS | -3.27% | 2,280 | 2,357 | 0% | 0% | -7.41% | 9,924 | 10,718 |
| JEEP CHEROKEE | -83.19% | 1,592 | 9,470 | 0% | 2% | -38.97% | 24,609 | 40,322 |
| DODGE JOURNEY | +229.18% | 23 | 7 | 0% | 0% | -81.44% | 36 | 194 |
| TOTAL | +25.58% | 689,801 | 549,307 | +15.72% | 2,582,486 | 2,231,735 |
In terms of segment share, the RAV4 had a 19 percent share, up one percentage point; the CR-V nabbed 14 percent share, up three percentage points; while the Rogue earned nine percent share, down one percentage point. The Equinox and Tucson each earned eight percent share, down one percentage point each, and the Forester earned seven percent share, having gained one percentage point. The Crosstrek earned six percent share, down one percentage point, and the CX-5 remained flat at six percent share. Five percent share went to the Sportage, down one percentage point, and Ford Escape sales accounted for five percent share, remaining flat year-over-year. The Ford Bronco Sport also earned five percent share, up one percentage point, while all other segment entries earned three percent share or less individually.
Overall, the mainstream C-segment crossover bracket expanded 26 percent to 689,801 units, meaning that Ford Escape sales outperformed the segment average.
It is also worth noting that Ford now fields two vehicles in this segment: the Escape and the Bronco Sport. Combining sales of both models gives The Blue Oval 68,456 deliveries, good for approximately 10 percent segment share. While that exceeds the six percent segment share held by the Escape alone, it still doesn’t surpass the 19 percent share held by the RAV4.
Sales Numbers - Ford Mainstream Compact Crossovers - Q3 2023 - United States
| MODEL | Q4 23 / Q4 22 | Q4 23 | Q4 22 | Q4 23 SHARE | Q4 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD BRONCO SPORT | +58.91% | 31,101 | 19,571 | 45% | 41% | +28.06% | 127,476 | 99,547 |
| FORD ESCAPE | +33.13% | 37,355 | 28,059 | 55% | 59% | +2.62% | 140,968 | 137,370 |
| TOTAL | +43.72% | 68,456 | 47,630 | +13.31% | 268,444 | 236,917 |
The Ford Authority Take
For the second consecutive quarter, Ford Escape sales were positive, an encouraging sign for The Blue Oval. In October, Ford was able to build 20,018 Escape models at the Louisville Assembly plant, although production nosedived in November, with just over 8,600 units rolling off the assembly line. This may not be cause for concern, as the 2024 Escape entered production that month, and downtime was likely necessary to make the adjustments for the model year changeover.
As for what those changes entail, the Escape is only being treated to a few minor updates following its 2023 refresh, which include a new exterior color, while the Base trim has become a fleet-only offering, the SecuriCode keyless entry keypad has been dropped (but is still available as a dealer-installed option), and the factory navigation subscription has been reduced from three years to one.
Even so, the Escape remains a fairly popular vehicle, particularly the hybrid variant, which spent just 21.9 days on the lot on average last year.
- All percent change figures compared to Ford Escape sales for Q4 2022, unless noted otherwise
- In the United States, there were 76 selling days in Q4 2023 and 78 selling days in Q4 2022
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