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Ford EV Sales Set New Record In Q4 2023

Ford EV sales have been on the rise for some time now, even as demand has recently failed to meet expectations. That latter development recently prompted the automaker to scale back its planned investments into future EV battery plants in Michigan and Kentucky while also slashing its planned 2024 Ford F-150 Lightning production in half, but FoMoCo hasn’t given up on its all-electric plans by any measure. Now, that effort seems to be paying off, as Ford EV sales set another new record in Q4 of 2023, according to the automaker’s most recent sales report.

Ford Mustang Mach-E GT Performance Edition Argentina - Exterior 002 - Rear Three Quarters

Sales Numbers - Ford EVs - CY 2023 - USA

MODEL YTD 23 / YTD 22 YTD 23 YTD 22
FORD MUSTANG MACH-E +3.33% 40,771 39,458
FORD F-150 LIGHTNING +54.74% 24,165 15,617
FORD E-TRANSIT +18.03% 7,672 6,500
TOTAL +17.92% 72,608 61,575

In Q4, Ford EV sales reached a new high mark as the automaker moved 25,937 units to close out the year – 24 percent more than Q3, in fact. Through the duration of 2023, the Ford Mustang Mach-E led the way with its best year yet at 40,771 sales – a 3.33 percent increase over 2022 – followed by the Ford F-150 Lightning at 24,165 units (a 54.74 percent increase), and the Ford E-Transit at 7,672 units (an increase of 18.03 percent). The F-150 Lightning enjoyed a particularly strong Q4 by posting a 74 percent increase, too.

Those results meant that Ford sold a grand total of 72,608 EVs in 2023, which is 18 percent more than 2022 and good enough to help The Blue Oval retain its spot as the number two EV brand in the U.S., behind only Tesla. At the same time, the E-Transit was America’s best-selling EV van, while the F-150 Lightning was the best-selling EV pickup in the U.S., too.

“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric, and hybrid vehicles and our fantastic dealers delivered solid growth and momentum. We have the products that customers want,” said Jim Farley, Ford president and CEO.
“I am especially proud Ford remained the No. 2 EV brand in America and our next-gen, digitally advanced new EVs are on the way. Now we are spring-loaded for 2024 with new versions coming of our most popular trucks and SUVs, a full year of new Super Duty and Mustang, and a big year for Lincoln.”

We’ll have more Ford EV sales data to share soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comment

  1. jim f

    didnt they just start selling them a year ago? Wait till the YTD24 shows a drop in ev sales smh. drinking the koolaid.

    Reply

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