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Ford Expedition Sales Down 17 Percent, Still Outpacing Jeep, Toyota, Nissan During Q4 2023

Ford Expedition sales decreased in the United States but increased in Mexico during the fourth quarter of 2023. Additionally, there were 59 deliveries in Colombia, up from just 22 a year ago.

Ford Expedition Sales - Q4 2023 - United States

In the United States, Ford Expedition deliveries totaled 16,969 units in Q4 2023, a decrease of about 17 percent compared to 20,400 units sold in Q4 2022.

During the complete 2023 calendar year, Expedition sales increased about 18 percent to 73,396 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
EXPEDITION -16.82% 16,969 20,400 +18.37% 73,396 62,007

Ford Expedition Sales - Q4 2023 - Mexico

In Mexico, Ford Expedition deliveries totaled 197 units in Q4 2023, an increase of about 30 percent compared to 151 units sold in Q4 2022.

During the complete 2023 calendar year, Expedition sales decreased about 1 percent to 741 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
EXPEDITION +30.46% 197 151 -1.33% 741 751

Ford Expedition Sales - Q4 2023 - Colombia

In Colombia, Ford Expedition deliveries totaled 59 units in Q4 2023, an increase of about 168 percent compared to 22 units sold in Q4 2022.

During the complete 2023 calendar year, Expedition sales increased about 47 percent to 78 units.
MODEL Q4 2023 / Q4 2022 Q4 2023 Q4 2022YTD 2023 / YTD 2022 YTD 2023 YTD 2022
EXPEDITION +168.18% 59 22 +47.17% 78 53

Competitive Sales Comparison (USA)

During the fourth quarter of 2023, Ford Expedition sales fell 17 percent to 16,969 units, placing FoMoCo’s offering in third overall when comparing full-size SUV pairs.

Sales Numbers - Mainstream Full-Size SUVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
CHEVROLET TAHOE -15.71% 26,235 31,123 29% 30% +4.32% 110,328 105,756
FORD EXPEDITION -16.82% 16,969 20,400 19% 20% +18.37% 73,396 62,007
CHEVROLET SUBURBAN -36.78% 10,144 16,045 11% 15% +3.67% 52,820 50,951
GMC YUKON -18.83% 10,793 13,296 12% 13% -5.64% 45,498 48,220
GMC YUKON XL -12.00% 8,328 9,464 9% 9% +7.89% 36,773 34,084
JEEP WAGONEER +39.09% 8,266 5,943 9% 6% -19.52% 29,149 36,219
TOYOTA SEQUOIA +33.00% 6,392 4,806 7% 5% +317.43% 22,182 5,314
NISSAN ARMADA +5.22% 3,466 3,294 4% 3% +77.68% 21,185 11,923
TOTAL -13.20% 90,593 104,371 +10.40% 391,331 354,474

It’s important to note that the Expedition was vastly outsold by two GM models spanning four nameplates. GM’s competitors in the segment are the Chevy Tahoe and Chevy Suburban, as well as the GMC Yukon and Yukon XL. Meanwhile, Ford treats the Expedition as one model, though the nameplate technically comprises two separate models, namely the regular-length Expedition and the extended-length Expedition Max. The Expedition directly competes against the Tahoe and Yukon, while the Expedition Max goes up against the Suburban and Yukon XL.

Sales Numbers - Chevy Full-Size SUVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
TAHOE -15.71% 26,235 31,123 72% 66% +4.32% 110,328 105,756
SUBURBAN -36.78% 10,144 16,045 28% 34% +3.67% 52,820 50,951
TOTAL -22.87% 36,379 47,168 +4.11% 163,148 156,707

Combining sales of the Tahoe (see running Chevy Tahoe sales) and Suburban (see running Chevy Suburban sales) gives Chevrolet 36,379 combined deliveries, down 23 percent, but still outselling the Expedition family by 19,410 units or over twice as many deliveries to take the top spot in the mainstream full-size SUV segment.

Yukon (see running GMC Yukon sales) and Yukon XL (see running GMC Yukon XL sales) family sales gives GMC a combined 19,121 deliveries, down 16 percent, with 2,152 more sales than the Expedition duo to place second behind their corporate cousins.

Sales Numbers - GMC Full-Size SUVs - Q4 2023 - USA

MODEL Q4 23 / Q4 22 Q4 23 Q4 22 Q4 23 SHARE Q4 22 SHARE YTD 23 / YTD 22 YTD 23 YTD 22
YUKON -18.83% 10,793 13,296 56% 58% -5.64% 45,498 48,220
YUKON XL -12.00% 8,328 9,464 44% 42% +7.89% 36,773 34,084
TOTAL -15.99% 19,121 22,760 -0.04% 82,271 82,304

The Jeep Wagoneer, like the Expedition, does not break out sales between the regular-length Wagoneer and extended-length Wagoneer L, which saw combined sales jump 39 percent to 8,266 units for the biggest sales gain in this segment, placing fourth overall. The duo was followed by the Toyota Sequoia in fifth with a 33 percent swell to 6,392 units, while sales of the Nissan Armada had an uptick of five percent to 3,466 units to place last. The Expedition family sales nearly matched those of these three models combined.

In terms of segment share, the Chevy duo posted a cumulative 40 percent share, with the Tahoe at 29 percent, down one percentage point year-over-year, and the Suburban at 11 percent, down four percentage points. Meanwhile, the Yukon family held a 21 percent share, with the Yukon at 12 percent, down one percentage point, and the Yukon XL maintaining a nine percent share. The Ford Expedition SUVs earned a 19 percent segment share, down one percentage point. The Wagoneer family posted a nine percent share, up thee percentage points, followed by the Sequoia with a seven percent share, up two percentage points, and the Armada with a four percent share, up one percentage point.

Cumulative sales of all four GM full-size SUVs accounted for 55,500 deliveries for a combined 61 percent segment share, accounting for three out of every five deliveries in this space.

Overall, the mainstream full-size SUV segment was down 13 percent, meaning Ford Expedition sales underperformed the segment average.

The Ford Authority Take

Ford Expedition sales fell during Q4 2023, which may be attributed to ongoing supply chain issues, which have continuously made production of the full-size SUV difficult for FoMoCo, on top of the UAW strike negatively affecting Expedition production at the Ford Kentucky Truck plant. Yet, production of the Expedition rebounded in November only to decline again in December.

Another factor potentially impacting Expedition sales could be due to buyers simply desiring GM’s offerings more, especially with twice as many models to choose from. Notably, GM debuted a refreshed 2025 Chevy Tahoe and updated 2025 Chevy Suburban. For its part, Ford is working on its own update as the 2025 Expedition takes shape, revealing a Range Rover-like aesthetic out back along with a possible Ford Expedition Raptor spotted testing as a high-performance off-roader to join the existing Timberline off-road variant introduced for the 2022 model year.

Additionally, entries from Jeep, Toyota, and Nissan all posted positive sales gains, taking sales from The General and The Blue Oval as both were in the red this time around.

Ford Expedition Raptor prototype

Looking ahead, the 2024 Ford Expedition gains a new exterior color dubbed Wild Green as a no-cost option, along with the new Excursion Package, which adds floor liners, the Heavy-Duty Trailer Tow Package and the Advanced Cargo Manager with black roof rail crossbars, along with suspension/drivetrain upgrades such as ControlTrac with eLSD, a 3.73-geared electronic limited-slip differential, and the Continuous Controlled Damping (CCD) system with suspension road preview.

This past November, the Ford Expedition won the 2024 Best CPO Value in America Award from  Vincentric, topping the Large SUV category for certified pre-owned value. Then, in December, the 2024 Ford Expedition won the Kelley Blue Book Best Buy Award.

  • All percent change figures compared to Ford Expedition sales in Q4 2022, unless noted otherwise
  • In the United States, there were 78 selling days for Q4 2023 and 78 selling days for Q4 2022
  • Ford Expedition sales figures include sales for regular-length Expedition and extended-length Expedition Max

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Comment

  1. Kevin McCabe

    What about Canada? How did Expedition do north of the border?

    Reply

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