Ford Authority

Ford F-150 Discount Non-Existent In January 2024

FoMoCo has refrained from offering Ford F-150 discount and incentive deals during January 2024, as there are none available this month toward the purchase or lease of the highly popular pickup.

For the sake of context, below, we’ve compiled a list of the most significant observable Ford F-150 discount and incentive offers throughout the 2023 calendar year, as well as the 2024 calendar year to date:



  • January – no incentives

As a reminder, the 2024 model year brings a refresh to the Ford F-150, and production of the new model kicked off in December, so it’s probably no surprise that The Blue Oval isn’t offering a Ford F-150 discount this month, as it’s likely that The Blue Oval doesn’t see the need to incentivize its purchase.

Ford F-150 Pricing

For reference, here are the Ford F-150 trim levels and their corresponding MSRPs, including the destination charge and acquisition fee (when applicable):

  • XL – $38,565
  • XLT – $45,890
  • Lariat – $50,260
  • Tremor – $65,945
  • King Ranch – $76,065
  • Platinum – $76,065
  • Raptor – $79,975


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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  1. Ed McMurray

    I guess I was lucky when i leased a 2023 in June 2023. $10,200 in rebates

  2. Ed McMurray

    I leased a new 2023 F-150 XLT Sport in June 2023 with $10,200 in rebates


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