Ford Authority

Ford F-150 Lightning Among Best Selling EVs Of 2023

Though demand didn’t quite match expectations toward the end of last year – prompting Ford to push back some of its planned EV investments – all-electric vehicle sales continued to rise in 2023, regardless. In fact, FoMoCo set new quarterly and annual sales records for its EVs last year, and across the entire U.S., all-electric vehicle sales also set a new record after Americans purchased nearly 1.2 million of those types of models. The Ford Mustang Mach-E enjoyed a pretty stellar 2023 as well, as the crossover managed to rank among the top 10 best-selling EVs last year, and that was also the case with the Ford F-150 Lightning according to new data from Cox Automotive.

2023 Ford F-150 Lightning Dream Giveaway Sweepstakes - Exterior 001 - Front

By recording 24,165 sales in 2023, the Ford F-150 Lightning ranked as the eighth-best-selling EV last year, behind the Tesla Model Y (394,497 units), Tesla Model 3 (220,910 units), Chevy Bolt (62,045 units), Ford Mustang Mach-E (40,771 units), Volkswagen ID.4 (37,789 units), Hyundai Ioniq 5 (33,918 units), and Rivian R1S (24,783 units), as well as ahead of the Tesla Model X (23,015 units) and BMW i4 (22,583 units). However, as Ford Authority previously reported, planned production of the 2024 Ford F-150 Lightning has already been cut in half amid slowing demand.

In addition to these impressive results, EVs were also the fastest-growing car sales segment last year as market share in the U.S. rose from 5.9 percent in 2022 to 7.6 percent in 2023. Additionally, Americans purchased 317,168 EVs between October and the end of December – 8.1 percent of all new cars sold – while the average price paid for a new EV in December came in at $50,789.

Ford F-150 Lightning Lariat Switzerland - Exterior 004 - Rear

“Americans bought a record-shattering 1,189,051 electric vehicles (EVs) last year, and we expect that growth to continue into the future,” said Stephanie Valdez Streaty, director of Industry Insights at Cox Automotive. “The momentum is strong for more when it comes to EVs – more new product, more incentives, more inventory, more leasing and more infrastructure – and that momentum is not going away. Transaction price parity between internal combustion vehicles and EVs looks more realistic in the coming years too, presenting good news for buyers who currently see EV pricing as out of reach. Our team forecasts that EV share of the total U.S. market will reach 10 percent in 2024.”

We’ll have more on the F-150 Lightning, so be sure and subscribe to Ford Authority for the latest Ford F-Series newsFord F-150 news, F-150 Lightning news, and non-stop Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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  1. StarLord

    If that’s true how come I have only seen 1 Lightning all last year in the DC Metro area?

  2. David Dickinson II

    They are selling so well that Ford just transferred 2/3 of Lightning’s factory workers back to the ICE division. Yeah, they are flying off the lots.

  3. William Schaefer

    I saw my very first Lightning in the wild yesterday!

  4. hot toddy

    clearly a backward looking indicator. Let’s see how long it takes Ford Authority to write about the current production cuts.


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