Since its launch, the economical and affordably-priced Ford Maverick has been a tremendous hit, even though it remains a difficult find – at least at sticker price, even as production has increased in recent months. Even as prices have increased multiple times over the past couple of years, the Ford Maverick continues to sell extremely well and earn its fair share of accolades as well. In spite of all these obstacles, the Ford Maverick also closed out 2023 as the best-selling hybrid pickup in the U.S. as well, according to The Blue Oval’s latest sales report.
Last year, FoMoCo actually claimed the top two spots on the best-selling hybrid trucks in America list, with Ford Maverick Hybrid sales totaling 52,361 units – a 67 percent year-over-year gain and more than half of that same model’s total sales in 2023, which increased by 26.5 percent. Meanwhile, the Ford F-150 Hybrid posted sales of 50,103 units, a gain of 41 percent versus a year ago. With the refreshed 2024 Ford F-150 being offered with the PowerBoost hybrid as a no-cost option over the standard 3.5L V6 EcoBoost, these results could change over the course of the coming year, however.
In addition to these achievements, the Ford F-Series line retained its title as the best-selling vehicle and truck yet again, while the Ford F-150 Lightning was the best-selling EV pickup and the F-150 Hybrid was the top-selling full-size hybrid pickup, too.
“Ford has the vehicle a customer wants – that has been key to our success in 2023, with our continued dominance in trucks and SUVs. We saw strong gains coming from gas-powered vehicles and record setting sales for our hybrid and electric vehicles,” said Andrew Frick, president, Ford Blue. “Customers know they get choice when they come to Ford. None of our competitors offer the powertrain choices that Ford has become known for in trucks. And it will continue with the launch of the new F-150 later this month.”