Ford Middle East has undergone its fair share of lineup changes in recent months, launching a bevy of new products that include the Ford Territory, all three Raptor models, and the Ford Expedition, all of which will be joined by an as-yet-unnamed group of all-electric models at some point this year. Now, Ford Middle East continues its revamp after breaking ground on a new parts distribution center in the Dubai Logistics District, which is part of Dubai World Central (DWC).
The automaker just held a groundbreaking ceremony for the new site, which will officially be known as the DB Schenker – Ford Parts Distribution Center (PDC). The nearly 45,000 square-foot facility is slated to begin operating in January 2025, when it will be used as a consolidated storage and distribution site that Ford says will ensure better availability of parts, optimize inventory management, and enhance customer service.
“Through unlocking efficiencies and streamlining operations, the new PDC won’t just ensure Ford Middle East can serve our customers better and more efficiently – it also sets us up to continue doing so following our recent and future growth, while demonstrating Ford’s commitment to the UAE and wider region,” said Ravi Ravichandran, President of Ford Middle East.
“On behalf of Ford Middle East, I’d like to express my gratitude to DB Schenker and Dubai South. Our partnership and collaboration will play a key role in improving the experience of our customers, whom we aspire to treat as family. As our business in the region has grown, so too has the need to modernize everywhere. By enabling faster and more reliable distribution of automotive spare parts, the new PDC will drive improved customer service and satisfaction while helping us strengthen the always-on relationship we strive to maintain with every Ford distributor and owner anywhere they are.”