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Ford Authority

Ford ‘Milan’ Trademark Filing Could Foreshadow Something Interesting

Ford Motor Company has filed to trademark “Milan” with the Mexico Institute of Industrial Property (IMPI – Instituto Mexicano de la Propiedad Industrial), Ford Authority has learned.

Filed on December 1st, 2023, under the serial number 0119853065967, this application contains the goods and services description of “Motor vehicles, namely, automobiles, trucks, vans, sports utility vehicles, and their structural parts and engines (vehiculos de motor, a saber, automoviles, camiones, vans, vehiculos de utilidad deportiva y sus partes estructurales y motores).”

2006 Mercury Milan - Exterior 002 - Side

The Ford Authority Take

Milan is a name that should be familiar to Blue Oval fans that have been around for a few years, given the fact that the now-defunct division dubbed Mercury sold such a model between the 2006 and 2011 model years. The Mercury Milan was a mid-size sedan named after the Italian city of the same name, and it was also the last new Mercury nameplate launched prior to the brand’s demise, too. The Milan was essentially Mercury’s version of the Ford Fusion (and the Lincoln MKZ), which it was built alongside at the Hermosillo Assembly plant in Mexico until the last example rolled off the assembly line in late 2010.

Given the fact that Mercury no longer exists, we’re unlikely to see the Milan return in that form, but it could potentially be used on a brand new offering or some sort of trim level on an existing Blue Oval product in the near future. The Mercury Milan was an entry-level model for that particular brand, and alongside the Montego, was developed to replace the Sable.

2006 Mercury Milan - Exterior 001 - Rear Three Quarters

As far as what the Milan name might grace moving forward, that much remains entirely unclear. It’s possible that it could be used on a more affordable model as was previously the case, or possibly something different altogether. Regardless, it’s certainly interesting that FoMoCo has chosen to revive the Milan name, which it hasn’t used since the last example was built more than a decade ago.

We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and 24/7 Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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Comments

  1. JE

    Let’s hope Ford didn’t register the name to produce another boring cookie cutter SUV.

    Reply
    1. No

      …boring cookie cutter EV. There I fixed it.

      Reply
      1. JE

        Well, at least I would buy an EV, but I will never buy a SUV. Besides, Ford has suficient SUV’s. What for another one. Matter of tastes.

        Reply
  2. David Dickinson II

    You’ve got to put Mercury on your list.

    Reply
  3. Roy Ferrell

    2004 Red Mercury Marauder with grey interior was to be auctioned recently. Did the car sell and for what price? Where was the sale to take place? If the car didn’t sell, could I get the owners name, address, and phone number?
    Thanks much..
    803.422.8706

    Reply

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