Ford Motor Company sales increased one percent to 487,840 units during fourth quarter of 2023 in the United States. Sales increased at both FoMoCo brands, Ford and Lincoln.
FoMoCo Sales Notes – U.S. – Q4 2023
- Total Ford Motor Company sales during fourth quarter of 2023 increased 0.8 percent to 487,840 units
- Truck sales decreased 5.0 percent to 256,598 units
- SUV sales increased 7.4 percent to 217,952 units
- Car sales increased 20.9 percent to 13,290 units
- Electric Vehicle sales totaled 25,937 units, up 27.5 percent year to year
- Hybrid Vehicle sales totaled 37,229 units, up 55.5 percent year to year
- Internal Combustion Vehicle sales totaled 424,674 units, down 3.4 percent year to year
- Ford again was the best-selling manufacturer of trucks during Q4, with electric, hybrid and gas-powered trucks
- The all-new 2024 Ford Mustang had strong momentum during Q4 as sales grew 21 percent to 13,290 units
- Ford was best seller of commercial vehicles based on the most recent registration data through October
- Commercial truck and van share grew to 40 percent, up 0.9 percentage points from the same period of the previous year in classes 1 -7
Brand & Model Sales
Ford sales increased 0.4 percent to 465,463 units:
- Ford Bronco sales decreased 53.71 percent to 14,197 units
- Ford Bronco Sport sales increased 58.91 percent to 31,101 units
- Ford E-Series sales increased 25.47 percent to 12,455 units
- Ford E-Transit sales increased 1.42 percent to 2,143 units
- Ford EcoSport sales decreased 100 percent to 0 units
- Ford Edge sales increased 98.39 percent to 35,397 units
- Ford Escape sales increased 33.13 percent to 37,355 units
- Ford Expedition sales decreased 16.82 percent to 16,969 units
- Ford Explorer sales decreased 5.37 percent to 48,667 units
- Ford F-150 Lightning sales increased 73.62 percent to 11,905 units
- Ford F-Series sales decreased 7.94 percent to 165,514 units
- Ford GT sales decreased 100 percent to 0 units
- Ford Heavy Trucks sales decreased 19.5 percent to 3,382 units
- Ford Maverick sales increased 22.42 percent to 27,628 units
- Ford Mustang sales increased 21.17 percent to 13,290 units
- Ford Mustang Mach-E sales increased 4.57 percent to 11,889 units
- Ford Ranger sales decreased 92.24 percent to 831 units
- Ford Transit sales decreased 0.42 percent to 28,814 units
- Ford Transit Connect sales decreased 20.8 percent to 3,926 units
Lincoln sales increased 8.8 percent to 22,377 units:
- Lincoln Aviator sales increased 11.25 percent to 5,875 units
- Lincoln Corsair sales decreased 9.09 percent to 6,901 units
- Lincoln Nautilus sales increased 41.66 percent to 5,437 units
- Lincoln Navigator sales increased 2.66 percent to 4,164 units
During the complete 2023 calendar year, Ford Motor Company sales increased 7.1 percent to 1,995,912 units.
Sales Results - Q4 2023 - USA - Ford
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| BRONCO | -53.71% | 14,197 | 30,670 | -9.73% | 105,665 | 117,057 |
| BRONCO SPORT | +58.91% | 31,101 | 19,571 | +28.06% | 127,476 | 99,547 |
| E-SERIES | +25.47% | 12,455 | 9,927 | +33.61% | 42,957 | 32,150 |
| E-TRANSIT | +1.42% | 2,143 | 2,113 | +18.03% | 7,672 | 6,500 |
| ECOSPORT | -100.00% | 0 | 3,007 | -91.41% | 2,508 | 29,193 |
| EDGE | +98.39% | 35,397 | 17,842 | +24.14% | 106,098 | 85,465 |
| ESCAPE | +33.13% | 37,355 | 28,059 | +2.62% | 140,968 | 137,370 |
| EXPEDITION | -16.82% | 16,969 | 20,400 | +18.37% | 73,396 | 62,007 |
| EXPLORER | -5.37% | 48,667 | 51,430 | -10.05% | 186,799 | 207,673 |
| F-150 LIGHTNING | +73.62% | 11,905 | 6,857 | +54.74% | 24,165 | 15,617 |
| F-SERIES | -7.94% | 165,514 | 179,793 | +13.83% | 726,624 | 638,340 |
| GT | -100.00% | 0 | 24 | -68.69% | 31 | 99 |
| HEAVY TRUCKS | -19.50% | 3,382 | 4,201 | +7.69% | 14,580 | 13,539 |
| MAVERICK | +22.42% | 27,628 | 22,568 | +26.47% | 94,058 | 74,370 |
| MUSTANG | +21.17% | 13,290 | 10,968 | +2.18% | 48,605 | 47,566 |
| MUSTANG MACH-E | +4.57% | 11,889 | 11,369 | +3.33% | 40,771 | 39,458 |
| RANGER | -92.24% | 831 | 10,712 | -43.28% | 32,334 | 57,005 |
| TRANSIT | -0.42% | 28,814 | 28,936 | +30.64% | 121,337 | 92,882 |
| TRANSIT CONNECT | -20.80% | 3,926 | 4,957 | -28.20% | 18,050 | 25,140 |
| FORD TOTAL | +0.44% | 465,463 | 463,404 | +7.47% | 1,914,094 | 1,780,978 |
Sales Results - Q4 2023 - USA - Lincoln
| MODEL | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| AVIATOR | +11.25% | 5,875 | 5,281 | -29.24% | 15,551 | 21,977 |
| CORSAIR | -9.09% | 6,901 | 7,591 | -11.87% | 24,384 | 27,668 |
| NAUTILUS | +41.66% | 5,437 | 3,838 | +17.93% | 24,334 | 20,635 |
| NAVIGATOR | +2.66% | 4,164 | 4,056 | +32.89% | 17,549 | 13,206 |
| LINCOLN TOTAL | +8.81% | 22,377 | 20,566 | -2.00% | 81,818 | 83,486 |
Sales Results - Q4 2023 - USA - FMC Totals
| BRAND | Q4 2023 / Q4 2022 | Q4 2023 | Q4 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +0.44% | 465,463 | 463,404 | +7.47% | 1,914,094 | 1,780,978 |
| LINCOLN TOTAL | +8.81% | 22,377 | 20,566 | -2.00% | 81,818 | 83,486 |
| FMC USA TOTAL | +0.80% | 487,840 | 483,970 | +7.05% | 1,995,912 | 1,864,464 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for Q4 2022, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
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