Ford Authority

Ford Mustang Mach-E Among Top Ten Best Selling EVs Of 2023

Though demand didn’t quite match expectations last year – prompting Ford to push back some of its planned EV investments – all-electric vehicle sales continued to rise in 2023, regardless. In fact, FoMoCo set new quarterly and annual sales records for its EVs last year, and across the entire U.S., all-electric vehicle sales also set a new record after American’s purchased nearly 1.2 million of those types of models. The Ford Mustang Mach-E enjoyed a pretty stellar 2023 as well, as the crossover managed to rank among the top 10 best-selling EVs last year, according to new data from Cox Automotive.

Ford Mustang Mach-E Premium Mexico - Exterior 001 - Front Three Quarters

By recording 40,771 sales in 2023, the Ford Mustang Mach-E ranked as the fourth-best-selling EV last year, behind the Tesla Model Y (394,497 units), Tesla Model 3 (220,910 units), and Chevy Bolt (62,045 units), as well as ahead of the Volkswagen ID.4 (37,789 units), Hyundai Ioniq 5 (33,918 units), Rivian R1S (24,783 units), Ford F-150 Lightning (24,165 units), Tesla Model X (23,015 units), and BMW i4 (22,583 units).

In addition to these impressive results, EVs were also the fastest-growing car sales segment last year as market share in the U.S. rose from 5.9 percent in 2022 to 7.6 percent in 2023. Additionally, Americans purchased 317,168 EVs between October and the end of December – 8.1 percent of all new cars sold – while the average price paid for a new EV in December came in at $50,789.

“Americans bought a record-shattering 1,189,051 electric vehicles (EVs) last year, and we expect that growth to continue into the future,” said Stephanie Valdez Streaty, director of Industry Insights at Cox Automotive. “The momentum is strong for more when it comes to EVs – more new product, more incentives, more inventory, more leasing and more infrastructure – and that momentum is not going away. Transaction price parity between internal combustion vehicles and EVs looks more realistic in the coming years too, presenting good news for buyers who currently see EV pricing as out of reach. Our team forecasts that EV share of the total U.S. market will reach 10 percent in 2024.”

We’ll have more on the Mach-E soon, so be sure and subscribe to Ford Authority for more Mustang Mach-E news and comprehensive Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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