Ford Authority

Ford Ranger Discount January Non-Existent In 2024

Ford Ranger discount offers are non-existent yet again in January 2024, meaning that FoMoCo has elected to withhold any incentive of deal toward the purchase or lease of its popular midsize pickup.

This outcome isn’t a surprise as this has been the case since late last year, as The Blue Oval is still excluding both the 2023 and 2024 model year pickups from any sort of offer.

2024 Ford Ranger

For the sake of context, below, we’ve compiled a list of the most significant observable Ford Ranger discount offers throughout the 2023 calendar year, as well as the 2024 calendar year to date:

2023 Calendar Year

2024 Calendar Year

  • January – no incentives

The lack of Ford Ranger discount offers is likely due to the fact that supply of the midsize pickup was essentially non-existent in September. Additionally, production has been heavily constrained at the Michigan Assembly plant, with restrictions extending well into December. Fewer than 1,000 units of the Ranger were sold during the fourth quarter of 2023, a clear indication that there just isn’t enough supply of the pickup to prompt FoMoCo to offer a discount toward its purchase.

Ford Ranger Pricing

For reference, here are the Ford Ranger trim levels as well as their corresponding starting MSRPs, including the $1,195 destination charge and $645 acquisition fee:

2023 Ford Ranger

  • XL – $29,540
  • XLT – $33,600
  • Lariat – $37,640

2024 Ford Ranger

  • XL – $34,265
  • XLT – $37,205
  • Lariat – $45,225
  • Raptor – $57,025


  • See dealer for details.
  • Incentive for the United States of America, unless otherwise specified.
  • Some customers may not qualify for this offer.
  • Residency restrictions apply.
  • Offer not available with special finance, lease, and some other offers.

We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.

Alexandra is a Colorado-based journalist with a passion for all things involving horsepower, be it automotive or equestrian.

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