Ford Authority

Ford Ranger Takes Australian Sales Crown From Toyota Hilux

Though the all-new, next-generation Ford Ranger just launched a few months ago in the U.S., the redesigned pickup has been on sale in other global markets a bit longer – including Australia. There, the new Ranger has proven to be a very popular entity among consumers, prompting dealer markups and selling out quickly, even as prices have risen multiple times and supply chain challenges have forced Ford to drop some features from its mid-size pickup. In spite of all this, the Ford Ranger managed to beat out the Toyota Hilux and become the best-selling vehicle of any kind in Australia in 2023.

As Ford CEO Jim Farley pointed out on X, the 63,356 Ford Ranger pickups customers purchased in 2023 helped The Blue Oval achieve a goal that is hasn’t in nearly three decades – outsell its rivals in that particular market with a singular model. It’s certainly a notable achievement for that reason and more, particularly as not a single passenger car ranked in the top ten this past year.

2022 Ford Ranger

Instead, the Ford Ranger beat out the second-place Toyota Hilux – its chief rival in that market that was the best-selling vehicle in Australia in 2022 – which moved 61,111 units, followed by the Isuzu Ute D-Max (31,202 units sold), the Toyota RAV4 (29,600), MG ZS (29,300), Tesla Model Y (28,800), Toyota Land Cruiser (26,400), Mitsubishi Outlander (24,300), Mazda CX-5 (23,100), and Hyundai Tucson (21,200) rounding out the top 10. As a whole, the Australian market set a new all-time record with 1.2 million new vehicle sales occurring last year, too.

We’ll have more on the Ranger soon, so be sure and subscribe to Ford Authority for around-the-clock Ford Ranger news and Ford news coverage.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

No Comments yet

Leave a comment